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Ski run

Agency: 
Published/Aired: 
February 2010
17995
Description: 

Print advertisment created by DDB, Italy for Volkswagen, within the category: Automotive.

High performance on the snow.
4Motion. The safe all-wheel drive in the new Volkswagen Multivan.

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account Supervisor: Chiara De Simone
Account Executive: Alessia Mognon
Photographer: FM Photographers

Comments (26)

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Highest Rated

Guest's picture
Guest

Finally!! Thank you!

ek kanya's picture
ek kanya
Activity Score 814

excellent photography. always love these VW ads. love them.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Axl's picture
Axl
Activity Score 266

Love all Volkswagen ads

dsklan's picture
dsklan
Activity Score 1926
silvi's picture
silvi
Activity Score 4172

You´re right.

satrianee's picture
satrianee
Activity Score 3748

I loved those too.

adises's picture
adises
Activity Score 31

awesomeness...I really like Volkswagen ads

whatthefudge's picture
whatthefudge
Activity Score 1266

Shouldn't the road be snowy as well?

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Very good observation.

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

My thought exactly.

xcreativity's picture
xcreativity
Activity Score 2374

ahaah love it! amazing ad

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

I agree with whatthefudge...

Surely the road should be snowy...

Complete the thought guys... really!

rehpani's picture
rehpani
Activity Score 312

Esto es lo que se usa en las competencias de esquís.
Yo entiendo que lo que quieres decir es que el camino está lleno de nieve
lo que pasa es que con el auto volkswagen parece que fuera asfalto.

andyStock's picture
andyStock
Activity Score 666

Nice idea, but I agree with whatthefudge and Spoonfeederxxx, the road really should be snowy.

We could do with some of the road gritters they have used here in the UK at the minute!!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

think again

no snow on road = 4 x traction / control = high performance.

The Jobless Writer
Will Think for Salary

Guest's picture
Guest

Finally!! Thank you!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I wouldn't even have put this in my sketch pad. It's WAY too obvious.

Dev Kumar's picture
Dev Kumar
Activity Score 834

No big deal about photography. Either VW takes the TG for granted or is too arrogant about how it communicates. Get real guys.

tirthomitro's picture
tirthomitro
Activity Score 2758

VW + DDB = W O W!!!!!!!

they showed me a picture & i laughed
dignity has never been photographed

f10.Sevilla's picture
f10.Sevilla
Activity Score 59

Simple and classy, love it

F10

bobby666's picture
bobby666
Activity Score 1460

nice thought. good.

monsieurange's picture
monsieurange
Activity Score 520

Perfect.

Mike.L's picture
Mike.L
Activity Score 79

Good!

Dzsoi's picture
Dzsoi
Activity Score 8490

Like it a lot. But yes, if you say high performance on the snow, you could put snow on the road. If you want to say it runs on snow like there was no snow, well, that is a completely different idea. A more boring one, if you ask me. Don't mix them, stick to your poles, those are great!

Sven Gali's picture
Sven Gali
Activity Score 845

Great ad

ZaboZaboZabo's picture
ZaboZaboZabo
Activity Score 595

Great stuff here.

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