Volkswagen Side Assist: Early Warning, Hannibal Lecter

See things before they get dangerous.
The Volkswagen Side Assist.

The Volkswagen Side Assist is able to do something no human is capable of: it recognizes potential dangers at an early stage and helps to prevent them from happening. The safety system warns the driver of dangers in their blind spot when changing lane. In other words: it enables you to recognize danger before it happens. This principle we demonstrate in our print ads.

Advertising Agency: DDB Tribal Group, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Creative Director: Johannes Hicks
Copywriter: Rachel Hutchinson
Art Director: Jack Christensen
Illustrator: Sebastian Hudert
Account Managers: Jan Isterling, Silke Lagodny

Related videos by Shutterstock

4 comments

andylefty's picture
andylefty
4537 pencils

Is the campaign pretty old.

Hadrons's picture
Hadrons
5743 pencils

creepy

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
5498 pencils

This just doesn't feel right for the brand or the message.

Will Think for Salary

otakbelakang's picture
otakbelakang
6 pencils

hahahha... so funny

Log in or register to post comments