Volkswagen Side Assist: Early Warning, Caesar and Brutus

See things before they get dangerous.
The Volkswagen Side Assist.

The Volkswagen Side Assist is able to do something no human is capable of: it recognizes potential dangers at an early stage and helps to prevent them from happening. The safety system warns the driver of dangers in their blind spot when changing lane. In other words: it enables you to recognize danger before it happens. This principle we demonstrate in our print ads.

Advertising Agency: DDB Tribal Group, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Creative Director: Johannes Hicks
Copywriter: Rachel Hutchinson
Art Director: Jack Christensen
Illustrator: Sebastian Hudert
Account Managers: Jan Isterling, Silke Lagodny

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7 comments

Hadrons's picture
Hadrons
5743 pencils

good one

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

pierrelastname's picture
pierrelastname
2869 pencils

all campaign sucks, can't understand criteria of Epica...

Roger Keynes's picture
Roger Keynes
5497 pencils

Reeeally not sold on this campaign.

Will Think for Salary

LittleJoe's picture
LittleJoe
345 pencils

brutus who??? Giulio Cesare's son?

shahidali's picture
shahidali
4063 pencils

Superb series. Loved it. Excellent idea. Execution's a bit dramatic. Well, i'll ignore that.

shahid

Atiza's picture
Atiza
5 pencils

.

Atiza's picture
Atiza
5 pencils

Brilliant!!

From the mind of a well read creative team no doubt.

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