Volkswagen Side Assist: Early Warning, Bonnie and Clyde

See things before they get dangerous.
The Volkswagen Side Assist.

The Volkswagen Side Assist is able to do something no human is capable of: it recognizes potential dangers at an early stage and helps to prevent them from happening. The safety system warns the driver of dangers in their blind spot when changing lane. In other words: it enables you to recognize danger before it happens. This principle we demonstrate in our print ads.

Advertising Agency: DDB Tribal Group, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Creative Director: Johannes Hicks
Copywriter: Rachel Hutchinson
Art Director: Jack Christensen
Illustrator: Sebastian Hudert
Account Managers: Jan Isterling, Silke Lagodny

14 comments

simonds08's picture
simonds08
598 pencils

copy is good but the changing typefaces in this series really bothers me

Ron Burgundy's picture
Ron Burgundy
1636 pencils

i get what going on, feels undercooked

Roger Keynes's picture
Roger Keynes
5498 pencils

+1

The Jobless Writer
Will Think for Salary

andylefty's picture
andylefty
4539 pencils

This feels familiar. Anyone else?

morse's picture
morse
16547 pencils

I think it's impressive.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Zane's picture
Zane
110 pencils

Funny ads.

Shawali's picture
Shawali
8433 pencils

Brilliant.

Not so sure about the art direction, thoug.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

bate_palmas's picture
bate_palmas
1479 pencils

It's cool. Different for a car ad. Absolutely F&*k-all to do with cars and I can't decide if that's a good thing or a bad thing.

I'm going with good thing.

Hadrons's picture
Hadrons
5991 pencils

good concept, don't care for the fonts.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
34570 pencils

I do not like the fonts at all.

roger lucas's picture
roger lucas
30 pencils

Loved the concept. Hated the typeface!

thegrimreaper's picture
thegrimreaper
54 pencils

Could be better

Lazarus's picture
Lazarus
1538 pencils

So so.

dgilbert's picture
dgilbert
20 pencils

Art direction needs some more work, not feeling the fonts. Its too distracting and for me its not even enjoyable to read

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