Volkswagen: Shock

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Patrice Dumas
Art Director: Aurélie Scalabre


Kateter's picture
2029 pencils

well, the original copy from DDB showing police-beetle saying 'Don't laugh' was much better.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Muy buen trabajo.
Muy inteligente.

Chief Creative Director Nexus BBDO

gsotoe's picture
33 pencils

Great campaign!

izmild's picture
770 pencils

good visual to raise up the brand perception with the copy "It's a shock!"

TRICKY's picture
3950 pencils

i dont get the purpose of these ads, although i like the copy...... what are they selling?

The man who stops advertising to save money is like the man who stops the clock to save time

Guest commenter's picture
Guest commenter

Don't laugh

Guest commenter's picture
Guest commenter

All in all this is a perfect ending of this campaign.

Merci bien, you made me laughing.

SeanMartin's picture

I love love love these ads. It's just a shame that (1) they dont build a van of similar quality anymore and (2) they never will again. My 67 VW van got close to 40mpg and only needed to go to the shop once in eight years: the rest of the repairs were so simple I could do them myself (and I aint a mechanic). Let's hope this campaign means VW is starting to remember what made their brand so successful.


No, I am not a media buyer.

patrice dumas's picture
patrice dumas

It's so last year.

SeanMartin's picture

Good, because so this year has been a real yawner. :)


No, I am not a media buyer.

control C's picture
control C
108 pencils

yeap... last year cannes... greaaaaaaaat campaign

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