Volkswagen: Shock
Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Patrice Dumas
Art Director: Aurélie Scalabre
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12 Comments
Genial copy.
www.yoshirosans.blogspot.com
Yoshiro
well, the original copy from DDB showing police-beetle saying 'Don't laugh' was much better.
Muy buen trabajo.
Muy inteligente.
http://javoramirez.wordpress.com/
Chief Creative Director Nexus BBDO
Great campaign!
good visual to raise up the brand perception with the copy "It's a shock!"
izmild
http://uniquetvcomm.blogspot.com
i dont get the purpose of these ads, although i like the copy...... what are they selling?
The man who stops advertising to save money is like the man who stops the clock to save time
Don't laugh
All in all this is a perfect ending of this campaign.
Merci bien, you made me laughing.
I love love love these ads. It's just a shame that (1) they dont build a van of similar quality anymore and (2) they never will again. My 67 VW van got close to 40mpg and only needed to go to the shop once in eight years: the rest of the repairs were so simple I could do them myself (and I aint a mechanic). Let's hope this campaign means VW is starting to remember what made their brand so successful.
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No, I am not a media buyer.
It's so last year.
Good, because so this year has been a real yawner. :)
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No, I am not a media buyer.
yeap... last year cannes... greaaaaaaaat campaign