Volkswagen: Ship

Polo. At a price that won't be back.

Advertising Agency: La Mesa Santiago, Chile
Creative Director: Sebastián Katz
Art Director: Cristián Guerrero
Copywriter: Raúl Torres
Illustrator: Nelson Daniel
Published: July 2008

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8 comments

simon.gross's picture
simon.gross
541 pencils

Nice fresh way of tackling a price point.

CR_AD's picture
CR_AD
413 pencils

I like the idea, the DA is interesting but the car is in product it is damage is not logical.
Finally here is a classified ad produces with a little of idea.

http://www.coupsdepub.com/

floydeepurple's picture
floydeepurple
349 pencils

Nice. But it reminds of that 'prices that no one will believe that you've seen' campaign...was some car brand but dont exactly remember. And i saw it on AOTW only so probably Ivan might know.

philippertl's picture
philippertl
656 pencils

I like the concept and art direction.

ricklongo's picture
ricklongo
1244 pencils

A bit literal, but gets the job done.

ralph's picture
ralph
70 pencils

my vote: brilliant

Malala's picture
Malala
295 pencils

very nice concept and art.well done.

Guest's picture
Guest

It might have been better to see the expression on woman's face a bit more emphasized. nice ad.

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