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Shift, 3

Agency: 
Published/Aired: 
July 2008
Description: 

Print advertisment created by DDB, Belgium for Volkswagen, within the category: Automotive.

DSG 7 electronic gearbox.
Shift fluently.

Advertising Agency: DDB Belgium
Creative Director: Peter Aerts
Art Director: Johan Van Oeckel
Copywriter: Bart Van Goethem
Graphic Designers: Isabelle De Vos, Phyl Bautzer
Account team: Sylvie De Couvreur, Francis Lippens

Comments (28)

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Highest Rated

STRTLRS's picture
STRTLRS
Activity Score 1601

How so? It's about a smooth transition from one gear number to the next. This is a good one.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

ChuckNorris's picture
ChuckNorris
Activity Score 834

Nice and simple. I like it.

ChuckNorris's picture
ChuckNorris
Activity Score 834

Just realized this execution doesn't make much sense.

Unless there is a vw with 7 gears.

vurtomatic's picture
vurtomatic
Activity Score 364

Execution doesn't need to make sense.
Chuck Norris is sense.

rodro's picture
rodro
Activity Score 47

Do you read the copy ?

I thought it said : DSG 7 ELECTRONIC GEARBOX !!!

Now, maybe I have a small 7 shaped trash in my eye....

ChuckNorris's picture
ChuckNorris
Activity Score 834

I did. But thought it could be just the model name.

Guess this one is good too.

STRTLRS's picture
STRTLRS
Activity Score 1601

How so? It's about a smooth transition from one gear number to the next. This is a good one.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

picopalqlea's picture
picopalqlea
Activity Score 999

Awesome concept!
But I think It will be better "1-7".
You dont need that many versions for the same concept.

Alistair C.'s picture
Alistair C.
Activity Score 692

right, and all the layouts are the same, just changing the numbers.

hey man's picture
hey man
Activity Score 4

Well, a vw with a DSG 7 electronic gearbox inside has 7 gears of course.
Nice, simple, refreshing. Black is the new green!

Olafski001's picture
Olafski001
Activity Score 1193

nice idea
not to sure about the layout, but well...
good job, ddb brussels

pete_kowalsky's picture
pete_kowalsky
Activity Score 50

Please stop this fluent shifting ads unless you've got a client briefing.

TRICKY's picture
TRICKY
Activity Score 3954

The maximum speed limit on Belgian highways is 120 kilometers (72 miles) per hour... basically the 4th shift will do the job ..ok so you do not want your engine to roar you shift to the 5th gear ...lets say you want to be soft on your engine so you enjoy the 6th gear gadget they offer you.....so please tell me where do you use this 7th gear? on 120km max speed highway

The man who stops advertising to save money is like the man who stops the clock to save time

copyingnobody's picture
copyingnobody
Activity Score 26

Germany? And not even that. I did 175kmh one time between Leuven and Aarschot in a friend's BMW. Not for long, but we pulled it off. No cops, no tickets, no problem.

vurtomatic's picture
vurtomatic
Activity Score 364

You can downshift like upshift?

StuartLittle's picture
StuartLittle
Activity Score 468

7th is the reverse gear

Vivek Pandit's picture
Vivek Pandit
Activity Score 14
Vivek Pandit's picture
Vivek Pandit
Activity Score 14
Vivek Pandit's picture
Vivek Pandit
Activity Score 14
Vivek Pandit's picture
Vivek Pandit
Activity Score 14

Simple & nice concept. Message is clear.

capywriter's picture
capywriter
Activity Score 5509

Top!

dico's picture
dico
Activity Score 332

Excellent!
Simple, claro, excelente!

http://dgdico.blogspot.com/

CR_AD's picture
CR_AD
Activity Score 413

SIMPLE EFFICACE ! WELL DONE

http://www.coupsdepub.com/

®'s picture
®
Activity Score 133

like it! btw my friend works in a VW showroom, told me all bout it...
it's a complicated gear box, with 7 speeds (hence the name) that shifts fluently,
so you only feel one continuous smooth acceleration...

sloppy4's picture
sloppy4
Activity Score 1494

is he hiring?

whitewhite's picture
whitewhite
Activity Score 251

A few ads doesn't need a copy to explain what it means. Guess this belongs to the list.

yesprabhakar's picture
yesprabhakar
Activity Score 72

Prabhakar Soma
Thats Awesome !

vickarum's picture
vickarum
Activity Score 2

neat

tiktak's picture
tiktak
Activity Score 108

very very good.

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