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Volkswagen: Shift, 3
DSG 7 electronic gearbox.
Shift fluently.
Advertising Agency: DDB Belgium
Creative Director: Peter Aerts
Art Director: Johan Van Oeckel
Copywriter: Bart Van Goethem
Graphic Designers: Isabelle De Vos, Phyl Bautzer
Account team: Sylvie De Couvreur, Francis Lippens
Comments
Nice and simple. I like it.
Just realized this execution doesn't make much sense.
Unless there is a vw with 7 gears.
Execution doesn't need to make sense.
Chuck Norris is sense.
Do you read the copy ?
I thought it said : DSG 7 ELECTRONIC GEARBOX !!!
Now, maybe I have a small 7 shaped trash in my eye....
I did. But thought it could be just the model name.
Guess this one is good too.
How so? It's about a smooth transition from one gear number to the next. This is a good one.
www.storytellerscreative.com
Awesome concept!
But I think It will be better "1-7".
You dont need that many versions for the same concept.
right, and all the layouts are the same, just changing the numbers.
Well, a vw with a DSG 7 electronic gearbox inside has 7 gears of course.
Nice, simple, refreshing. Black is the new green!
nice idea
not to sure about the layout, but well...
good job, ddb brussels
- Here I should have written something smarter -
Please stop this fluent shifting ads unless you've got a client briefing.
The maximum speed limit on Belgian highways is 120 kilometers (72 miles) per hour... basically the 4th shift will do the job ..ok so you do not want your engine to roar you shift to the 5th gear ...lets say you want to be soft on your engine so you enjoy the 6th gear gadget they offer you.....so please tell me where do you use this 7th gear? on 120km max speed highway
Germany? And not even that. I did 175kmh one time between Leuven and Aarschot in a friend's BMW. Not for long, but we pulled it off. No cops, no tickets, no problem.
You can downshift like upshift?
7th is the reverse gear
Vivek Pandit
Senior Art Director
Gravity Advertising
Riyadh
Vivek Pandit
Senior Art Director
Gravity Advertising
Riyadh
Vivek Pandit
Senior Art Director
Gravity Advertising
Riyadh
Simple & nice concept. Message is clear.
Nice and simple.I like it
Top!
Excellent!
Simple, claro, excelente!
http://dgdico.blogspot.com/
SIMPLE EFFICACE ! WELL DONE
http://www.coupsdepub.com/
like it! btw my friend works in a VW showroom, told me all bout it...
it's a complicated gear box, with 7 speeds (hence the name) that shifts fluently,
so you only feel one continuous smooth acceleration...
is he hiring?
A few ads doesn't need a copy to explain what it means. Guess this belongs to the list.
Prabhakar Soma
Thats Awesome !
neat
Love these. Wish there was some way to change up the executions though.
MattCrump.com
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