Volkswagen: Shift, 3

DSG 7 electronic gearbox.
Shift fluently.

Advertising Agency: DDB Belgium
Creative Director: Peter Aerts
Art Director: Johan Van Oeckel
Copywriter: Bart Van Goethem
Graphic Designers: Isabelle De Vos, Phyl Bautzer
Account team: Sylvie De Couvreur, Francis Lippens

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ChuckNorris's picture
834 pencils

Nice and simple. I like it.

ChuckNorris's picture
834 pencils

Just realized this execution doesn't make much sense.

Unless there is a vw with 7 gears.

vurtomatic's picture
364 pencils

Execution doesn't need to make sense.
Chuck Norris is sense.

rodro's picture
47 pencils

Do you read the copy ?

I thought it said : DSG 7 ELECTRONIC GEARBOX !!!

Now, maybe I have a small 7 shaped trash in my eye....

ChuckNorris's picture
834 pencils

I did. But thought it could be just the model name.

Guess this one is good too.

STRTLRS's picture
1607 pencils

How so? It's about a smooth transition from one gear number to the next. This is a good one.

I think, therefore... yeah.

picopalqlea's picture
999 pencils

Awesome concept!
But I think It will be better "1-7".
You dont need that many versions for the same concept.

Alistair C.'s picture
Alistair C.
692 pencils

right, and all the layouts are the same, just changing the numbers.

hey man's picture
hey man
4 pencils

Well, a vw with a DSG 7 electronic gearbox inside has 7 gears of course.
Nice, simple, refreshing. Black is the new green!

Olafski001's picture
1195 pencils

nice idea
not to sure about the layout, but well...
good job, ddb brussels

pete_kowalsky's picture
50 pencils

Please stop this fluent shifting ads unless you've got a client briefing.

TRICKY's picture
3935 pencils

The maximum speed limit on Belgian highways is 120 kilometers (72 miles) per hour... basically the 4th shift will do the job ..ok so you do not want your engine to roar you shift to the 5th gear ...lets say you want to be soft on your engine so you enjoy the 6th gear gadget they offer please tell me where do you use this 7th gear? on 120km max speed highway

The man who stops advertising to save money is like the man who stops the clock to save time

copyingnobody's picture
26 pencils

Germany? And not even that. I did 175kmh one time between Leuven and Aarschot in a friend's BMW. Not for long, but we pulled it off. No cops, no tickets, no problem.

vurtomatic's picture
364 pencils

You can downshift like upshift?

StuartLittle's picture
468 pencils

7th is the reverse gear

Vivek Pandit's picture
Vivek Pandit
14 pencils
Vivek Pandit's picture
Vivek Pandit
14 pencils
Vivek Pandit's picture
Vivek Pandit
14 pencils
Vivek Pandit's picture
Vivek Pandit
14 pencils

Simple & nice concept. Message is clear.

capywriter's picture
5511 pencils


dico's picture
332 pencils

Simple, claro, excelente!

CR_AD's picture
413 pencils


®'s picture
131 pencils

like it! btw my friend works in a VW showroom, told me all bout it...
it's a complicated gear box, with 7 speeds (hence the name) that shifts fluently,
so you only feel one continuous smooth acceleration...

sloppy4's picture
1496 pencils

is he hiring?

whitewhite's picture
253 pencils

A few ads doesn't need a copy to explain what it means. Guess this belongs to the list.

yesprabhakar's picture
72 pencils

Prabhakar Soma
Thats Awesome !

vickarum's picture
2 pencils


tiktak's picture
108 pencils

very very good.

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