Volkswagen Service: Souvenir, Toscana

We won’t let a hitch be your first memory. Volkswagen Service. Open even on summer.

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Illustrator: Angelo Rasile / Volume 14
Photographer: FM Photographers
Published: June 2010

15 comments

Matt Tonkin's picture
Matt Tonkin
168 pencils

I get that the service is open all the time, but why is the car broken down in the first place. This isn't giving me confidence in the brand. Also the last part of the line should read "open even during summer"

Hiperion's picture
Hiperion
3138 pencils

I love it (altough it´s italian)

paumarques's picture
paumarques
1314 pencils

és la primera campanya de volkswagen que no m'agrada. aquest concepte està trilladissim!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

rubbish!

jponino's picture
jponino
601 pencils

sucks

Guest's picture
Guest

AWFUL

art.vs.commerce's picture
art.vs.commerce
566 pencils

Awful

miko1aj's picture
miko1aj
3098 pencils

Great idea. So simple and nicely executed.

angieraj's picture
angieraj
428 pencils

Isn't the copy grammatically wrong?? Seems like a forced effort.

Cognito Ergo Sum

Dzsoi's picture
Dzsoi
6363 pencils

I don't think the car should be already fixed. Read the copy right: with Volkswagen Service, no car-related problem during the holiday will become a memory (like a painted plate) because it will be fixed in a minute and you will forget about that.

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

I didn't get the point..

fragile's picture
fragile
14 pencils

So...

Guest's picture
Guest

What's so difficult in that idea? Without VW Service, the greatest memory of your holyday may become a car related problem. But luckly, the Service is available all summer long.

dollypoppin's picture
dollypoppin
1423 pencils

Simple yet clear.

---------
"Nihil sub sole novum"

Joele's picture
Joele
283 pencils

Brilliant!

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