ADVERTISING

Volkswagen

Sell Your Car

Agency: Ogilvy

Description

Challenge: Produce a newspaper ad for the desirable new Volkswagen Polo.
Solution: We targeted people in the market for a new car. In the motoring sections of newspapers, we ran a double-sided ad that capitalised on the Polo’s appeal. By cutting out and using the ad, people could put their current cars up for sale, while driving around with a constant reminder of the car they’d rather have: the gorgeous new Polo.
Result: We turned car windows into a new media space. Every car that used our ad became a mini billboard for the Polo’s sheer desirability – a fact made even better when it was a Toyota or Ford with our Volkswagen message in its window.

This professional campaign titled 'Sell Your Car' was published in South Africa in August, 2010. It was created for the brand: Volkswagen, by ad agency: Ogilvy. This Print medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 13 years ago.

Credits

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry

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ADVERTISING

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