Advertisement

Scout

Agency: 
Published/Aired: 
June 2014
Description: 

Every angle matters.
Area View System.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Bruno Prosperi, Renato Simões
Copywriter: Renato Simões
Art Directors: Bruno Prosperi, Tiago Pinho
Photographers: Marcus Hausser / Banco De Imagens, Getty Images, Shutterstock
Art Buyers: Teresa Setti, Paula Feijo
Account Supervisors: Gustavo Burnier, Filipe Bartholomeu, José Lopes, Isabela Crepaldi, Johana Quintana
Planners: Cintia Gonçalves, Sergio Katz

Comments (12)

Log in or register to post comments

Highest Rated

On Creative's Side's picture
On Creative's Side

Being inspired by others is a good thing, just as long as it's not a complete rip off....which this is not. This is well concepted and art directed. And yes, much better than Mercedes "Hear what you can't see" campaign.

certaintly's picture
certaintly
Activity Score 3994

funny

but confusing

somecopywriter's picture
somecopywriter
Activity Score 1113

Really nice idea. Beautifully executed too. I love it when a solid product benefit is brought to life with fresh art direction. And just the perfect amount of copy.

Inkwell's picture
Inkwell
Activity Score 148

I agree. Maybe they're trying to get back to the iconic "Think small." gestalt.

jackblack's picture
jackblack
Activity Score 2350

Not the best VW ad.

kleenex's picture
kleenex
Activity Score 43505

I agree.

damnson's picture
damnson
Activity Score 11517

Yeah.

An axe murderer of ads.

pierrelastname's picture
pierrelastname
Activity Score 2869

good...just because is Almap BBDO? completely disagreed.

wave's picture
wave
Activity Score 464

i agree with you!!!!

DesignDine's picture
DesignDine
Activity Score 1313

Well.... lot better than the other Mercedes though! ;)

ladycopywriter 's picture
ladycopywriter

Uh this looks like exactly like an outtake from Wes Anderson's Moonrise Kingdom? Super original guys...

NY Belfry's picture
NY Belfry
Activity Score 1045

Witty.

On Creative's Side's picture
On Creative's Side

Being inspired by others is a good thing, just as long as it's not a complete rip off....which this is not. This is well concepted and art directed. And yes, much better than Mercedes "Hear what you can't see" campaign.

Advertisement