Advertisement

Scooter

Agency: 
Published/Aired: 
July 2010
Description: 

Photographer; Jean Leprini

Print advertisment created by DDB, Italy for Volkswagen, within the category: Automotive.

Don't let your car devalue.
Volkswagen Service.

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Copywriter: Elena carella
Art Director: Hugo Gallardo Dominguez

Comments (18)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

It works for me but the idea is quite boring.
The image sucks big time: car prospectives are weird and he's totally unreal.

Guest's picture
Guest

I think Volkswagen would not be happy of this comparison.

Guest's picture
Guest

It gives to me the idea of slowness, not devaluation.

Wrong metaphor.

pez's picture
pez
Activity Score 1804

No.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Oh man, way to simple.

Guest's picture
Guest

ddb is very difficult to understand... What has to do a scooter with a car?

Guest's picture
Guest

This is my preference for this campaign.

Guest's picture
Guest

It works for me but the idea is quite boring.
The image sucks big time: car prospectives are weird and he's totally unreal.

Sushi lover's picture
Sushi lover
Activity Score 907

I don't get it.

Dream needs to be big!

miko1aj's picture
miko1aj
Activity Score 3086

I think it's quite nice ad with interesting concept of how to convince people to use VW service. Don't understand some comments. Few of them are very "clientish".

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

hahaha, i laughed at the picture! Cute scooter with the license plate all big.... XD

Guest's picture
Guest

cars devaluate every kilometer traveled, and this guy who doesnt have a VW, is trying to prevent devaluation , I think is good not excelent but go, fotography cool.. 7/10

Guest's picture
Guest

Prevent devaluation?
If it is so, it's very quite impossibile to understand.

pradeep.narode's picture
pradeep.narode
Activity Score 39

Seems like the idea here was bullied.

Guest's picture
Guest

6/10

Guest's picture
Guest

Nice.

kagzmainah's picture
kagzmainah
Activity Score 631

i like it

Guest's picture
Guest

I don't like this campaign.

Cioccolato13's picture
Cioccolato13
Activity Score 29

No es facil de leer esta pieza, y no creo q a la Wolkswagen le agrade mucho la comparacion con un scooter..!!

Mas que palabras, la esencia..!!

Advertisement