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School kid

Agency: 
Published/Aired: 
May 2011
Description: 

Print advertisment created by DDB, India for Volkswagen, within the category: Automotive.

The Volkswagen Passat with Brake Assist.

Advertising Agency: DDB Mudra, Mumbai, India
Copywriter: Gururaj Rao
Art Directors: Ameya Soman, Manish Darji
Photographers: Gautam Patki, Sanjeev Nadkarni
Retoucher: Bharat Lakhani
Creative Director: Anshumani Khanna
National Creative Director: Rajeev Raja
Chief Creative Officer: Bobby Pawar

Comments (6)

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Highest Rated

ameyasoman's picture
ameyasoman
Activity Score 2

does this idea become stronger just by showing the product?

peggylize's picture
peggylize
Activity Score 50

Don't get it. Sorry.

Kriativity's picture
Kriativity
Activity Score 414

car!car!car!show it!!

ameyasoman's picture
ameyasoman
Activity Score 2

does this idea become stronger just by showing the product?

ace85le's picture
ace85le
Activity Score 3935

weak concept, unappealing visual.

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Bob.C's picture
Bob.C
Activity Score 1159

If the benefit of the feature can be interpreted as a small photoshopped speed bump on the way to hitting somebody then it's the wrong feature or the wrong interpretation

salil07's picture
salil07
Activity Score 143

looks like there was no quality control done here. a speed bump as a brake assist for the new passat. huh? what next?

Hand on my heart

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