Volkswagen: School kid

The Volkswagen Passat with Brake Assist.

Advertising Agency: DDB Mudra, Mumbai, India
Copywriter: Gururaj Rao
Art Directors: Ameya Soman, Manish Darji
Photographers: Gautam Patki, Sanjeev Nadkarni
Retoucher: Bharat Lakhani
Creative Director: Anshumani Khanna
National Creative Director: Rajeev Raja
Chief Creative Officer: Bobby Pawar

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6 comments

peggylize's picture
peggylize
47 pencils

Don't get it. Sorry.

Kriativity's picture
Kriativity
418 pencils

car!car!car!show it!!

ameyasoman's picture
ameyasoman
2 pencils

does this idea become stronger just by showing the product?

ace85le's picture
ace85le
3939 pencils

weak concept, unappealing visual.

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Bob.C's picture
Bob.C
1135 pencils

If the benefit of the feature can be interpreted as a small photoshopped speed bump on the way to hitting somebody then it's the wrong feature or the wrong interpretation

salil07's picture
salil07
135 pencils

looks like there was no quality control done here. a speed bump as a brake assist for the new passat. huh? what next?

Hand on my heart

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