Volkswagen Saveiro: Inside out
Built from the inside out.
Advertising Agency: AlmapBBDO, Brazil
Creative Director: Marcello Serpa
Illustrators: Adelmo Barreira, Jose Cortizo Jr
Art Directors: Joao Linneu, Bruno Prosperi
Copywriters: Renato Simoes, Roberto Pereira
Photographer: Fernando Nalon
Typographer: Jose Roberto Bezerra
Account Handler: Fernao Cosi
Marketing Manager: Paulo Sergio Kakinoff
Image courtesy of D&AD
14 Comments
Nice line... but I bet anyone can think of a million of the same ad.
If you must, keep it to 3... if you absolutly need to make a campaign.
If not, go through the levels... expand the idea beyond the execution.
: : mystique : :
CRE8IVE: Very insightful.
CRE8IVE
They covered all the different VW models ad their target. That's why they had to do 6 ads.
too many excecutions for an otherwise average campaign.
I agree!
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I'm not sure about this one
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Different and fresh.
"Everyday is one short life"
www.erhanali.blogspot.com/
Sooo Serpa. I love it
my name is guaba!!!
nice work. very fresh.
Good one, not a killer but certainly it communicates in an elegant well designed way. I've always like the work the work the work of AlmapBBDO.
that's what i call creative vomiting...once you pop ....you dont ... stop
The man who stops advertising to save money is like the man who stops the clock to save time
Great idea and execution. Wish i did it. A metal candidate in the next award show.
built for 'little people'? the visual is quite tricky. but the line is nice.
it's a good idea, but i'm no so sure about the execution
It only uses the "blend tool" in freehand?
and what's with the repeating gradients background?