Save the Vaal Environment

October 2010

BlueMotion is Volkswagen’s more environmentally-sensitive range. For the print campaign, we asked our client to put their money where their mouth is, by donating part of their very expensive advertising space to small, eco-focused non-profit organizations who really needed the exposure. The non-profits benefited from getting their message out there, and BlueMotion proved itself as a brand that doesn't just talk, but takes action.

Print advertisment created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

It’s all about giving a little bit back. Eco-conscious BlueMotion technology

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Account Management: Lauren Baker, Jason Yankelowitz, Greg Tebbutt

Comments (11)

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copycopycopy's picture
Activity Score 148

hehe.. nice

Nude Copy's picture
Nude Copy
Activity Score 1054

am i seeing a poor art work here?

talkingisfree's picture
Activity Score 2712

No, you're seeing not over artdirected-straight to the point idea.

Nude Copy's picture
Nude Copy
Activity Score 1054

the donated ad space is a noble gesture though

luispiter's picture
Activity Score 2756

Interesting... Good idea

BananAd's picture
Activity Score 103

It is great campaign! Fresh, catching, deep insight.

BananAd's picture
Activity Score 103

Idea is more important, than some "incorrect"(subjecive opinion) shaddow...

abake's picture
Activity Score 1264

Love it!
Brilliant marketing idea takes center stage, no need for gimmicky art direction.

kleenex's picture
Activity Score 48548

I love the idea, but I am not so sure it will fully work in the real world.

Direstion's picture
Activity Score 115

Honest and that usually works

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

wondering if they gave more of the ad space to the non profit, maybe it would dial it up a few notches

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