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Save the Vaal Environment

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Published/Aired: 
October 2010
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BlueMotion is Volkswagen’s more environmentally-sensitive range. For the print campaign, we asked our client to put their money where their mouth is, by donating part of their very expensive advertising space to small, eco-focused non-profit organizations who really needed the exposure. The non-profits benefited from getting their message out there, and BlueMotion proved itself as a brand that doesn't just talk, but takes action.

It’s all about giving a little bit back. Eco-conscious BlueMotion technology

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Account Management: Lauren Baker, Jason Yankelowitz, Greg Tebbutt

Comments (11)

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Highest Rated

Ron Burgundy's picture
Ron Burgundy
1634 Activity Scores

wondering if they gave more of the ad space to the non profit, maybe it would dial it up a few notches

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