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Volkswagen Safety Features: Retirement Home

Volkswagen Safety Features: Retirement Home
Your rating: None Average: 7.8 (4 votes)

Volkswagen safety features.
ABS, ESC, Airbag, Traction control.

Agency: DDB, Mexico
Creative Directors: Yosu Arangüena, Sebastián Arrechedera, Eugenio Arangüena, David Alvarez
Art Directors: David Alvarez, Oscar Gutiérrez
Copywriters: Eugenio Arangüena,Photographer: David Franco, Zona 5

9 Comments

Have Heart's picture 922 pencils
Have Heart | Fri, 2007-02-02 20:51

Even though dummys in advertising aren't exactly cool anymore, this one is extremely funny.

enzo.doc's picture 73 pencils
enzo.doc | Fri, 2007-02-02 21:12

it's just a remainding to an old vw campain (film), i don't like it too much. there are eich other vw print campain that meaning safe and are better.

the_ashlands's picture 1396 pencils
the_ashlands | Fri, 2007-02-02 22:20

what

www.ashlandic.com

ellehcimeo's picture 3534 pencils
ellehcimeo | Fri, 2007-02-02 23:46

the_ashlands- i think enzo.doc was calling us all dummies. let's get him!

act's picture 535 pencils
act | Fri, 2007-02-02 21:44

old...

the_ashlands's picture 1396 pencils
the_ashlands | Fri, 2007-02-02 22:21

i like this...nice spin on a dummy idea. conveys the message very well.

www.ashlandic.com

popdistortion's picture 1612 pencils
popdistortion | Fri, 2007-02-02 23:15

Have to agree with the above said. It is a refreshing take on dummies. Nice work by DDB.

http://www.reinhardkrug.de/

freshman's picture 126 pencils
freshman | Sat, 2007-02-03 00:45

Great. Nice thought! Simple and clever.

flipadedip's picture 14 pencils
flipadedip | Wed, 2007-02-07 21:24

meh

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