Volkswagen Safety Features: Retirement Home

Volkswagen safety features.
ABS, ESC, Airbag, Traction control.

Agency: DDB, Mexico
Creative Directors: Yosu Arangüena, Sebastián Arrechedera, Eugenio Arangüena, David Alvarez
Art Directors: David Alvarez, Oscar Gutiérrez
Copywriters: Eugenio Arangüena,Photographer: David Franco, Zona 5

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10 comments

Have Heart's picture
Have Heart
922 pencils

Even though dummys in advertising aren't exactly cool anymore, this one is extremely funny.

enzo.doc's picture
enzo.doc
73 pencils

it's just a remainding to an old vw campain (film), i don't like it too much. there are eich other vw print campain that meaning safe and are better.

the_ashlands's picture
the_ashlands
1394 pencils

what

ellehcimeo's picture
ellehcimeo
3522 pencils

the_ashlands- i think enzo.doc was calling us all dummies. let's get him!

act's picture
act
535 pencils

old...

the_ashlands's picture
the_ashlands
1394 pencils

i like this...nice spin on a dummy idea. conveys the message very well.

popdistortion's picture
popdistortion
1594 pencils

Have to agree with the above said. It is a refreshing take on dummies. Nice work by DDB.

freshman's picture
freshman
126 pencils

Great. Nice thought! Simple and clever.

flipadedip's picture
flipadedip
14 pencils

meh

metis's picture
metis
413 pencils

Ha. Fantastic!

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