Volkswagen: Roadrunner

Advertising Agency: La Mesa, Santiago, Chile
Regional Executive Creative Director: Sebastian Katz
Creative Group Head / Copywriter: Raul Torres
Art Director: Cristián Guerrero
Copywriter: Claudio Díaz


bobby666's picture
1460 pencils

sorry buddies. did not get it. can someone please transalte the copy in english.

KESHAV's picture
149 pencils

me too

Publiz's picture
115 pencils

I Don't understand even if the illustration and graphics are wonderful.

Inspiration graphique et publicité créative : Publiz

Tipsy_Gypsy's picture
46 pencils

maybe it means the fella that chases the roadrunner got himself that car, thus the roadrunner doesn't run anymore and now he's a fat bird

Prof's picture
1453 pencils

"thats all folks" thats what the line says

but the concept is still wtf, and the illustrations make me feel like im watching some very trashy nikelodeon cartoon.

Quite really.

the_lizard_king's picture
1259 pencils

ITs just tht these cartoon characters ... Roadrunner and speedy are really fast and no one can ever catch them. N our "Hero" Volkswagen golf GTI is giving them a run at their own game. Thats the ad according to me. Good thought. N nice execution. I like it!

And then GOD said...
Let there be creativity!!!

alexander_bickov's picture
3283 pencils

Roadrunner no longer running :)

nemesis's picture
761 pencils

these are very very bad...

maxiiphemmy's picture
57 pencils

i just don't UNDERSTAND!!!!!!!!!!!!!

silvi's picture
4172 pencils

Bad copy. bad idea. Good ilustration.

bad astronaut's picture
bad astronaut
544 pencils

I'm guessing the cartoon icons are feeling depressed because they are no longer the fastest things on animation paper. It doesn't feel like an ad, I wonder what's VW's justification for okaying this ad.

satrianee's picture
3748 pencils

this campaign could be a very tricky exam question at the academy... if you are a mean professor.

satrianee's picture
3748 pencils

this campaign could be a very tricky exam question at the academy... if you are a mean professor.

Migzter13's picture
973 pencils

argh... couldn't get it. Does it mean the car's fast enough to make quick looney tunes characters obsolete?

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

mark3r's picture
1951 pencils

This ad makes no sense. 4 stars for illustration. Waste of art.


willy wonka's picture
willy wonka
137 pencils

Bad idea, excellent ilustration

evikRAM's picture
349 pencils

goog illustration.
dont understand theame..

!! जय श्रीराम !!

Foxley's picture
2 pencils

"Eso es todo amigos" means "That's all, folks" ... I think it's kinda comparison - roadrunner looks like this, next to Golf... i might be wrong, execution is really cool, but idea not very clever...

hari.'s picture
375 pencils

wile. e. coyote got himself a brand new VW Golf GTI

Blashyrkh's picture
32890 pencils

Roadrunner doesn't run on the road anymore because there is a Golf GTI around occupying the road.

Anyway this doesn't show any benefit from the car. Saved by the illustration.

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