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Roadrunner

Agency: 
Published/Aired: 
December 2009
4582
Description: 

Advertising Agency: La Mesa, Santiago, Chile

Print advertisment created by La Mesa, Chile for Volkswagen, within the category: Automotive.

Regional Executive Creative Director: Sebastian Katz
Creative Group Head / Copywriter: Raul Torres
Art Director: Cristián Guerrero
Copywriter: Claudio Díaz

Comments (20)

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bobby666's picture
bobby666
Activity Score 1460

sorry buddies. did not get it. can someone please transalte the copy in english.

KESHAV's picture
KESHAV
Activity Score 149

me too

Publiz's picture
Publiz
Activity Score 115

I Don't understand even if the illustration and graphics are wonderful.

Inspiration graphique et publicité créative : Publiz

Tipsy_Gypsy's picture
Tipsy_Gypsy
Activity Score 46

maybe it means the fella that chases the roadrunner got himself that car, thus the roadrunner doesn't run anymore and now he's a fat bird

Prof's picture
Prof
Activity Score 1449

"thats all folks" thats what the line says

but the concept is still wtf, and the illustrations make me feel like im watching some very trashy nikelodeon cartoon.

Quite really.

the_lizard_king's picture
the_lizard_king
Activity Score 1257

ITs just tht these cartoon characters ... Roadrunner and speedy are really fast and no one can ever catch them. N our "Hero" Volkswagen golf GTI is giving them a run at their own game. Thats the ad according to me. Good thought. N nice execution. I like it!

And then GOD said...
Let there be creativity!!!

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Roadrunner no longer running :)

nemesis's picture
nemesis
Activity Score 765

these are very very bad...

maxiiphemmy's picture
maxiiphemmy
Activity Score 57

i just don't UNDERSTAND!!!!!!!!!!!!!

silvi's picture
silvi
Activity Score 4172

Bad copy. bad idea. Good ilustration.

bad astronaut's picture
bad astronaut
Activity Score 544

I'm guessing the cartoon icons are feeling depressed because they are no longer the fastest things on animation paper. It doesn't feel like an ad, I wonder what's VW's justification for okaying this ad.

satrianee's picture
satrianee
Activity Score 3748

this campaign could be a very tricky exam question at the academy... if you are a mean professor.

satrianee's picture
satrianee
Activity Score 3748

this campaign could be a very tricky exam question at the academy... if you are a mean professor.

Migzter13's picture
Migzter13
Activity Score 973

argh... couldn't get it. Does it mean the car's fast enough to make quick looney tunes characters obsolete?

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

mark3r's picture
mark3r
Activity Score 1949

This ad makes no sense. 4 stars for illustration. Waste of art.

willy wonka's picture
willy wonka
Activity Score 137

Bad idea, excellent ilustration

evikRAM's picture
evikRAM
Activity Score 349

goog illustration.
dont understand theame..
:-(

!! जय श्रीराम !!

Foxley's picture
Foxley
Activity Score 3

"Eso es todo amigos" means "That's all, folks" ... I think it's kinda comparison - roadrunner looks like this, next to Golf... i might be wrong, execution is really cool, but idea not very clever...

hari.'s picture
hari.
Activity Score 375

wile. e. coyote got himself a brand new VW Golf GTI

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Roadrunner doesn't run on the road anymore because there is a Golf GTI around occupying the road.

Anyway this doesn't show any benefit from the car. Saved by the illustration.

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