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Volkswagen: Roadrunner

Volkswagen: Roadrunner
Your rating: None Average: 5.5 (28 votes)

Advertising Agency: La Mesa, Santiago, Chile
Regional Executive Creative Director: Sebastian Katz
Creative Group Head / Copywriter: Raul Torres
Art Director: Cristián Guerrero
Copywriter: Claudio Díaz

Comments

bobby666's picture 436 pencils

sorry buddies. did not get it. can someone please transalte the copy in english.

KESHAV's picture 147 pencils

me too

Greg en different's picture 88 pencils
7

I Don't understand even if the illustration and graphics are wonderful.

Tipsy_Gypsy's picture 44 pencils

maybe it means the fella that chases the roadrunner got himself that car, thus the roadrunner doesn't run anymore and now he's a fat bird

Prof's picture 927 pencils

"thats all folks" thats what the line says

but the concept is still wtf, and the illustrations make me feel like im watching some very trashy nikelodeon cartoon.

Quite really.

the_lizard_king's picture 142 pencils

ITs just tht these cartoon characters ... Roadrunner and speedy are really fast and no one can ever catch them. N our "Hero" Volkswagen golf GTI is giving them a run at their own game. Thats the ad according to me. Good thought. N nice execution. I like it!

And then GOD said...
Let there be creativity!!!

alexander_bickov's picture 2190 pencils

Roadrunner no longer running :)

Alexander Bickov's Personal portfolio | Twitter | Facebook | Blog

nemesis's picture 653 pencils

these are very very bad...

maxiiphemmy's picture 30 pencils

i just don't UNDERSTAND!!!!!!!!!!!!!

silvi's picture 2990 pencils

Bad copy. bad idea. Good ilustration.

bad astronaut's picture 284 pencils

I'm guessing the cartoon icons are feeling depressed because they are no longer the fastest things on animation paper. It doesn't feel like an ad, I wonder what's VW's justification for okaying this ad.

satrianee's picture 2343 pencils
2

this campaign could be a very tricky exam question at the academy... if you are a mean professor.

satrianee's picture 2343 pencils
2

this campaign could be a very tricky exam question at the academy... if you are a mean professor.

Migzter13's picture 692 pencils

argh... couldn't get it. Does it mean the car's fast enough to make quick looney tunes characters obsolete?

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

mark3r's picture 1132 pencils
4

This ad makes no sense. 4 stars for illustration. Waste of art.

:::MARK3R:::

willy wonka's picture 137 pencils

Bad idea, excellent ilustration

evikRAM's picture 143 pencils
5

goog illustration.
dont understand theame..
:-(

ll Jay Shree RAM ll

Foxley's picture 2 pencils

"Eso es todo amigos" means "That's all, folks" ... I think it's kinda comparison - roadrunner looks like this, next to Golf... i might be wrong, execution is really cool, but idea not very clever...

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