Volkswagen: Roadrunner
Advertising Agency: La Mesa, Santiago, Chile
Regional Executive Creative Director: Sebastian Katz
Creative Group Head / Copywriter: Raul Torres
Art Director: Cristián Guerrero
Copywriter: Claudio Díaz
Advertising Agency: La Mesa, Santiago, Chile
Regional Executive Creative Director: Sebastian Katz
Creative Group Head / Copywriter: Raul Torres
Art Director: Cristián Guerrero
Copywriter: Claudio Díaz
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20 Comments
sorry buddies. did not get it. can someone please transalte the copy in english.
me too
I Don't understand even if the illustration and graphics are wonderful.
Une sélection de chaise design pas cher à retrouver sur Designiz
maybe it means the fella that chases the roadrunner got himself that car, thus the roadrunner doesn't run anymore and now he's a fat bird
"thats all folks" thats what the line says
but the concept is still wtf, and the illustrations make me feel like im watching some very trashy nikelodeon cartoon.
Quite really.
ITs just tht these cartoon characters ... Roadrunner and speedy are really fast and no one can ever catch them. N our "Hero" Volkswagen golf GTI is giving them a run at their own game. Thats the ad according to me. Good thought. N nice execution. I like it!
And then GOD said...
Let there be creativity!!!
Roadrunner no longer running :)
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
these are very very bad...
i just don't UNDERSTAND!!!!!!!!!!!!!
Bad copy. bad idea. Good ilustration.
I'm guessing the cartoon icons are feeling depressed because they are no longer the fastest things on animation paper. It doesn't feel like an ad, I wonder what's VW's justification for okaying this ad.
this campaign could be a very tricky exam question at the academy... if you are a mean professor.
this campaign could be a very tricky exam question at the academy... if you are a mean professor.
argh... couldn't get it. Does it mean the car's fast enough to make quick looney tunes characters obsolete?
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
This ad makes no sense. 4 stars for illustration. Waste of art.
:::MARK3R:::
Bad idea, excellent ilustration
goog illustration.
dont understand theame..
:-(
!! जय श्रीराम !!
"Eso es todo amigos" means "That's all, folks" ... I think it's kinda comparison - roadrunner looks like this, next to Golf... i might be wrong, execution is really cool, but idea not very clever...
wile. e. coyote got himself a brand new VW Golf GTI
Thats Some Bad Hat, Harry
Roadrunner doesn't run on the road anymore because there is a Golf GTI around occupying the road.
Anyway this doesn't show any benefit from the car. Saved by the illustration.