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Volkswagen: Roadrunner

Volkswagen: Roadrunner
Your rating: None Average: 5.4 (29 votes)

Advertising Agency: La Mesa, Santiago, Chile
Regional Executive Creative Director: Sebastian Katz
Creative Group Head / Copywriter: Raul Torres
Art Director: Cristián Guerrero
Copywriter: Claudio Díaz

20 Comments

bobby666's picture 1227 pencils

sorry buddies. did not get it. can someone please transalte the copy in english.

KESHAV's picture 149 pencils

me too

Publiz's picture 114 pencils
7

I Don't understand even if the illustration and graphics are wonderful.

Une sélection de chaise design pas cher à retrouver sur Designiz

Tipsy_Gypsy's picture 46 pencils

maybe it means the fella that chases the roadrunner got himself that car, thus the roadrunner doesn't run anymore and now he's a fat bird

Prof's picture 1503 pencils

"thats all folks" thats what the line says

but the concept is still wtf, and the illustrations make me feel like im watching some very trashy nikelodeon cartoon.

Quite really.

the_lizard_king's picture 792 pencils

ITs just tht these cartoon characters ... Roadrunner and speedy are really fast and no one can ever catch them. N our "Hero" Volkswagen golf GTI is giving them a run at their own game. Thats the ad according to me. Good thought. N nice execution. I like it!

And then GOD said...
Let there be creativity!!!

alexander_bickov's picture 3321 pencils

Roadrunner no longer running :)

nemesis's picture 721 pencils

these are very very bad...

maxiiphemmy's picture 30 pencils

i just don't UNDERSTAND!!!!!!!!!!!!!

silvi's picture 4174 pencils

Bad copy. bad idea. Good ilustration.

bad astronaut's picture 550 pencils

I'm guessing the cartoon icons are feeling depressed because they are no longer the fastest things on animation paper. It doesn't feel like an ad, I wonder what's VW's justification for okaying this ad.

satrianee's picture 3782 pencils
2

this campaign could be a very tricky exam question at the academy... if you are a mean professor.

satrianee's picture 3782 pencils
2

this campaign could be a very tricky exam question at the academy... if you are a mean professor.

Migzter13's picture 985 pencils

argh... couldn't get it. Does it mean the car's fast enough to make quick looney tunes characters obsolete?

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

mark3r's picture 1385 pencils
4

This ad makes no sense. 4 stars for illustration. Waste of art.

:::MARK3R:::

willy wonka's picture 137 pencils

Bad idea, excellent ilustration

evikRAM's picture 230 pencils
5

goog illustration.
dont understand theame..
:-(

!! जय श्रीराम !!

Foxley's picture 2 pencils

"Eso es todo amigos" means "That's all, folks" ... I think it's kinda comparison - roadrunner looks like this, next to Golf... i might be wrong, execution is really cool, but idea not very clever...

hari.'s picture 375 pencils

wile. e. coyote got himself a brand new VW Golf GTI

Thats Some Bad Hat, Harry

Blashyrkh's picture 18347 pencils
4

Roadrunner doesn't run on the road anymore because there is a Golf GTI around occupying the road.

Anyway this doesn't show any benefit from the car. Saved by the illustration.

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