Volkswagen: Road, 2

Don't trust the road in winter. Volkswagen snow tire service.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Photographer: Pixelway / Corbis

Related videos by Shutterstock

18 comments

jsantanaxp's picture
jsantanaxp
397 pencils

another ad for italians.

-------------------------------------------
http://comunique9.blogspot.com

germamil's picture
germamil
28 pencils

infatti è molto selettiva...
è una questione di associazione mentale...se ce l'hai puoi caprila, se non ce l'hai....questo è il vero problema!

translate

it is very selective ... a question of mental association of us ... and you understand if you've got that, or do not if you haven't got...that's a great problem!

theanc's picture
theanc
2778 pencils

Don't think this one fits that category. This is perfectly clear. And it's a good one.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

SeanMartin's picture
SeanMartin

A lesser CD and AD would have tried to put some cute hidden message in the ice, but these folks widely resisted. Makes a strong point and sells a primary feature of the car in the process. Good work.

luispiter's picture
luispiter
2756 pencils
Wordnerd's picture
Wordnerd
6662 pencils

yep, good campaign and good execution. not too obvious and not too subtle

SeanMartin's picture
SeanMartin

Uh, right. Sure. Whatever you say.

Bye's picture
Bye
1468 pencils

Visually this has been totally exhausted.

Guest commenter's picture
Guest commenter

Just wondering why it's a passing lane when the road is very curvy. Other then that, it's nice.

NatalieM's picture
NatalieM
1687 pencils

Ah, tricky!

ziad hamdan's picture
ziad hamdan
45 pencils

smart campaign, like it

floydeepurple's picture
floydeepurple
349 pencils

nice & simple.
it's one of those which you get it if you get it and you don't if you don't.

Patrizio's picture
Patrizio
157 pencils

This works even better for «Don't drink and drive» campaigns. As done here a few years ago:

http://osocio.org/images/uploads/road-cross-gr.jpg

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Ah, I think this works to a certain extent but it's so dull that it will be instantly forgotten.

We're going to need more lube.

godma's picture
godma
6 pencils

nothing is new no more....i say nice, weldone

Ivancette's picture
Ivancette
153 pencils

DONE DONE DONE DONE. ladris!

El que sabe, sabe arte. El que no, es redactor.

El que sabe, sabe arte. El que no, es redactor.

Danilo's picture
Danilo
52 pencils

I don't get it.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments