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Volkswagen: Road, 2

Volkswagen: Road, 2
Your rating: None Average: 6.9 (24 votes)

Don't trust the road in winter. Volkswagen snow tire service.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Photographer: Pixelway / Corbis

18 Comments

jsantanaxp's picture 419 pencils

another ad for italians.

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http://comunique9.blogspot.com

germamil's picture 28 pencils

infatti è molto selettiva...
è una questione di associazione mentale...se ce l'hai puoi caprila, se non ce l'hai....questo è il vero problema!

translate

it is very selective ... a question of mental association of us ... and you understand if you've got that, or do not if you haven't got...that's a great problem!

theanc's picture 2697 pencils

Don't think this one fits that category. This is perfectly clear. And it's a good one.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

SeanMartin's picture

A lesser CD and AD would have tried to put some cute hidden message in the ice, but these folks widely resisted. Makes a strong point and sells a primary feature of the car in the process. Good work.

barcreativo.com's picture 2752 pencils
Wordnerd's picture 6617 pencils

yep, good campaign and good execution. not too obvious and not too subtle

Listzr67's picture
SeanMartin's picture

Uh, right. Sure. Whatever you say.

Bye's picture 1484 pencils

Visually this has been totally exhausted.

Guest commenter's picture

Just wondering why it's a passing lane when the road is very curvy. Other then that, it's nice.

NatalieM's picture 1693 pencils

Ah, tricky!

ziad hamdan's picture 45 pencils

smart campaign, like it

floydeepurple's picture 349 pencils

nice & simple.
it's one of those which you get it if you get it and you don't if you don't.

Patrizio's picture 102 pencils

This works even better for «Don't drink and drive» campaigns. As done here a few years ago:

http://osocio.org/images/uploads/road-cross-gr.jpg

BOOBJOB LOOBCANNON's picture 1866 pencils

Ah, I think this works to a certain extent but it's so dull that it will be instantly forgotten.

We're going to need more lube.

godma's picture 6 pencils

nothing is new no more....i say nice, weldone

Ivancette's picture 158 pencils

DONE DONE DONE DONE. ladris!

El que sabe, sabe arte. El que no, es redactor.

El que sabe, sabe arte. El que no, es redactor.

Danilo's picture 52 pencils

I don't get it.

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