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Road, 2

Agency: 
Published/Aired: 
October 2008
Description: 

Don't trust the road in winter. Volkswagen snow tire service.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Photographer: Pixelway / Corbis

Comments (18)

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Highest Rated

Danilo's picture
Danilo
Activity Score 52

I don't get it.

jsantanaxp's picture
jsantanaxp
Activity Score 401

another ad for italians.

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germamil's picture
germamil
Activity Score 28

infatti è molto selettiva...
è una questione di associazione mentale...se ce l'hai puoi caprila, se non ce l'hai....questo è il vero problema!

translate

it is very selective ... a question of mental association of us ... and you understand if you've got that, or do not if you haven't got...that's a great problem!

theanc's picture
theanc
Activity Score 2783

Don't think this one fits that category. This is perfectly clear. And it's a good one.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

SeanMartin's picture
SeanMartin

A lesser CD and AD would have tried to put some cute hidden message in the ice, but these folks widely resisted. Makes a strong point and sells a primary feature of the car in the process. Good work.

luispiter's picture
luispiter
Activity Score 2756
Wordnerd's picture
Wordnerd
Activity Score 6692

yep, good campaign and good execution. not too obvious and not too subtle

SeanMartin's picture
SeanMartin

Uh, right. Sure. Whatever you say.

Bye's picture
Bye
Activity Score 1464

Visually this has been totally exhausted.

Guest commenter's picture
Guest commenter

Just wondering why it's a passing lane when the road is very curvy. Other then that, it's nice.

NatalieM's picture
NatalieM
Activity Score 1685

Ah, tricky!

ziad hamdan's picture
ziad hamdan
Activity Score 45

smart campaign, like it

floydeepurple's picture
floydeepurple
Activity Score 349

nice & simple.
it's one of those which you get it if you get it and you don't if you don't.

Patrizio's picture
Patrizio
Activity Score 170

This works even better for «Don't drink and drive» campaigns. As done here a few years ago:

http://osocio.org/images/uploads/road-cross-gr.jpg

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Ah, I think this works to a certain extent but it's so dull that it will be instantly forgotten.

We're going to need more lube.

godma's picture
godma
Activity Score 6

nothing is new no more....i say nice, weldone

Ivancette's picture
Ivancette
Activity Score 153

DONE DONE DONE DONE. ladris!

El que sabe, sabe arte. El que no, es redactor.

El que sabe, sabe arte. El que no, es redactor.

Danilo's picture
Danilo
Activity Score 52

I don't get it.

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