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Road, 1

Agency: 
Published/Aired: 
October 2008
Description: 

Don't trust the road in winter. Volkswagen snow tire service.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Photographer: Pixelway / Corbis

Comments (18)

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Highest Rated

petr's picture
petr

Don't get.
It looks like the sign is wrong.

n8's picture
n8
Activity Score 33

Is it intentionally bad photo, or what?

n8/create

mark3r's picture
mark3r
Activity Score 1949

True.. u can even see the pixel brake-up. But the Ad works.

luispiter's picture
luispiter
Activity Score 2756

http://mimundoenotromundo.blogspot.com/

very good... congratulation... nice

Guest commenter's picture
Guest commenter

Good for drink and drive, not for tires.

Siyar Demircan's picture
Siyar Demircan

:) i used this idea for a "don't drink & drive" campaign three years ago in turkiye.

Peter66's picture
Peter66
Activity Score 718

I like!!! Good work.

john doe's picture
john doe
Activity Score 1571

First I thought it was for an offroader...

Rafael Lago's picture
Rafael Lago
Activity Score 34

I made it for an offroad 4 years ago.

capywriter's picture
capywriter
Activity Score 5509

good and simple idea

Evandro lima's picture
Evandro lima
Activity Score 140

Well done Vichy...I love it. Quite simple and subtil.

kgeiger's picture
kgeiger
Activity Score 7306

This one is ok, but the other is much better. Nice stuff.

Guest commenter's picture
Guest commenter

so, the road points to the forest? interesting!!!!!

Guest commenter's picture
Guest commenter

These are both great. They could just use a bit better crafting.

iT-iS-i's picture
iT-iS-i
Activity Score 1721

And a better line. Shweet stuff nonetheless...

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

kgeiger's picture
kgeiger
Activity Score 7306

I was hoping that the line was just lost in translation.

Guest commenter's picture
Guest commenter

well done!!!!

keddy's picture
keddy
Activity Score 134

Great!

petr's picture
petr

Don't get.
It looks like the sign is wrong.

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