Volkswagen: Road, 1

Don't trust the road in winter. Volkswagen snow tire service.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Photographer: Pixelway / Corbis


n8's picture
33 pencils

Is it intentionally bad photo, or what?


mark3r's picture
1951 pencils

True.. u can even see the pixel brake-up. But the Ad works.


luispiter's picture
2756 pencils

very good... congratulation... nice

Guest commenter's picture
Guest commenter

Good for drink and drive, not for tires.

Siyar Demircan's picture
Siyar Demircan

:) i used this idea for a "don't drink & drive" campaign three years ago in turkiye.

Peter66's picture
718 pencils

I like!!! Good work.

john doe's picture
john doe
1571 pencils

First I thought it was for an offroader...

Rafael Lago's picture
Rafael Lago
34 pencils

I made it for an offroad 4 years ago.

capywriter's picture
5511 pencils

good and simple idea

Evandro lima's picture
Evandro lima
140 pencils

Well done Vichy...I love it. Quite simple and subtil.

kgeiger's picture
7209 pencils

This one is ok, but the other is much better. Nice stuff.

Guest commenter's picture
Guest commenter

so, the road points to the forest? interesting!!!!!

Guest commenter's picture
Guest commenter

These are both great. They could just use a bit better crafting.

iT-iS-i's picture
1721 pencils

And a better line. Shweet stuff nonetheless...

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

kgeiger's picture
7209 pencils

I was hoping that the line was just lost in translation.

Guest commenter's picture
Guest commenter

well done!!!!

keddy's picture
134 pencils


petr's picture

Don't get.
It looks like the sign is wrong.

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