Volkswagen: Road

The same distance feels shorter.
The new Caddy Maxi.
Outstanding comfort and driving dynamism.

Advertising Agency: DDB Budapest, Hungary
Creative Director: Péter Tordai
Group Heads: László Hevesi, Rodrigo Fernandes
Copywriters: László Hevesi, Giovanni Pintaude
Art directors: Rodrigo Fernandes, Carlos Ramas

September, 2010


Billoughsby's picture
5144 pencils

Like the series.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

This one is good. "Feeling" of shorter ride is a good insight for drivers. It means better seats, better suspension, better sonority...
BUT "feeling" of better fuel efficiency or bigger cargo capacity doesn't mean anything.

ronstr's picture
140 pencils

great campaign

Guest's picture

Hey, let's use the A to B cliche.

Guest's picture

Hey, let's try to understand the campaign first.

N17's picture
475 pencils

very good and simple.

zouz-08's picture
29 pencils

Great job.

Please check our website:

We are a young belgian team with one year experience, so give us any comments you want. Everything is good to know to improvie in the right way.

dadada's picture
1720 pencils

sorry but there's nothing original, very basic execution.

Everybody is creative, be yourself.

Guest's picture

I think this campaign is destined to please graphic designers, but I'm not sure how the general public will receive it.

Sushi lover's picture
Sushi lover
907 pencils

i got a little confuse about the concept at first because the illusion.

Dream needs to be big!

morse's picture
17103 pencils

Very nice idea and art direction. Well done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

shahidali's picture
4069 pencils

lacks the excitement of the brand. should be pepped up a bit.


velle's picture
1550 pencils

Hey, I love these ads. I've been thinking it'd be cool to use optical illusions in ads, but never got around to it. This entire set hit the nail on the head, and it doesn't hurt that the look and feel is so Volkwagonish - odd, round edges here and there. lol, nevermind...

velle's picture
1550 pencils

whoopsie, double post...

Guest's picture

sure the copy make scence but I see no connection between two circles and a car.

JCSaiKrishna's picture
725 pencils

Awesome ideation!
I'm excited to know my mistakes!

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