Volkswagen: Rings

15 Million couples fell in love in it.
New Golf. Born with experience.

Advertising Agency: Fogel Ogilvy, Israel
Creative Director: Guy Goren
Art Director: Tomer Zakai
Copywriter: Neer Perach
3D artist: Yaniv Shahar
Photographer: Yoram Ashheim
Published: January 2009

23 comments

Guest's picture
Guest

This campaign feels unclear.

sayme's picture
sayme
50 pencils

The idea is okay but not awesome.

Would love to see:
15 Billion flies died on its windscreen.
New Golf GT. Born with experience.

elocin.nicole's picture
elocin.nicole
8 pencils

Better.

Uncomfy with the billions of rings pouring out of the car--because it's comfy in the backseat? Nah.

Guest's picture
Guest

The flies wouldn't do. Its about things that happened in that kind o car, that brand... not about things that happen to a particular car, but even if I'm wrong about that, you do not want to mess with the "neatness" of the car, we wanna se it clean and neat, unless of course its a jeep or a pick up.

G.J.'s picture
G.J.
149 pencils

Awesome one samye bro.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Probably one of the most pointless ad campaigns of recent history...

Guest's picture
Guest

No es lo suficientemente buena para ser Volkswagen.
Creo yo.

http://javoramirez.wordpress.com/

Guest's picture
Guest

The retouching work sucks. Too cartoonish.

As for the ad itself, I'll never understand VW's methods... they seem to have a new message/campaign every week, and they're always promoting with big, bright, heavily retouched images and a "clever" one-liner. I'm bored.

dshott's picture
dshott
475 pencils

Slap-dash

Toro's picture
Toro
1007 pencils

What about millions of condoms?

AdvMan's picture
AdvMan
299 pencils

disaster philosophy.

Marka açısından çok saçma bir hayat görüşü olmuş.
Duygusallık noktasını marka ile bağdaştırmaya çalışırken resmen sıçmışlar.

İyi Reklam, Kötü Reklam
www.fikirbenim.blogspot.com

Guest's picture
Guest

Tiszta, érthető, világos. Tehát jó.

It's clear. Good idea.

Kateter's picture
Kateter
2029 pencils

is that a fact or a plain, see-through lie?

mark3r's picture
mark3r
1940 pencils

Horrible art.

:::MARK3R:::

Guest's picture
Guest

Nice idea...nothing great but honest ad.

Guest's picture
Guest

Agree!!!!

TRICKY's picture
TRICKY
3950 pencils

love to see 15 million made love in the back seat in an ad...next

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

Poor

Guest's picture
Guest

next...

Guest's picture
Guest

you're only good at killing people!

Toro's picture
Toro
1007 pencils

Get lost with your political statement.

Guest's picture
Guest

poor

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

i love the concept....

tanvir

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