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Right size for your needs, Cans

Agency: 
Published/Aired: 
November 2010
Description: 

Volkswagen Trucks
The right size for your needs.

Advertising Agency: Almap BBDO, São Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Copywriter: Marco Giannelli (Pernil)
Art Directors: André Gola, Luiz Sanches, Julio Andery
Account Directors: Fernão Cosi, Filipe Bartholomeu, Camila Figueiredo
MAN Latin America marketing team: Ian Fadel, Ricardo Barion, Ana Maria Oliveira
Photographer: Mario Daloia

Comments (14)

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Highest Rated

85TEN25's picture
85TEN25
Activity Score 13

on point

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

This would make an awesome DM as well! I love it. We've seen some creative VW truck ads before but this is spot on again. Simple, relevant and memorable. Love it.

gioborde's picture
gioborde
Activity Score 1387

I agree with jackmancer that this would make a pretty nice DM, but as a print I think Its not strong enough

GiBo

jasonP's picture
jasonP
Activity Score 222

I wanna get one. Where can I get it?

S.tefan's picture
S.tefan
Activity Score 117

Great idee! Love it!

byzade's picture
byzade
Activity Score 129

agreed

tytpol's picture
tytpol
Activity Score 777

Clear. Smart. Like usually.

Guest's picture
Guest

nice ad

agatur's picture
agatur
Activity Score 78

disagree

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Guest's picture
Guest

Don't get it. Does this mean the size of the truck is adjustable? How do the units on the ruler relate to the actual storage capacity?

Guest's picture
Guest

Is this ad saying the truck length is adjustable? IF so it's not very clear.

Guest's picture
Guest

There's a truck for every kind of business.

Guest's picture
Guest

haters be hate'in!

pitted prunes's picture
pitted prunes
Activity Score 216

love these

85TEN25's picture
85TEN25
Activity Score 13

on point

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