Volkswagen: Resale Value

Advertising Agency: Owens DDB, Dublin, Ireland
Creative Director: Donal O'Dea
Art Director: Niamh Fahey
Copywriter: Roger McGrath
Published: May 2012

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Rob71's picture
249 pencils

Nice. Simple and very Volkswagen.

(Cant say the same for that Volkswagen ad from Dubai. Say it a couple of times - horrible. Anyone know who did it?)

kalpesh78's picture
2580 pencils

horrible. Don't like it one bit. Nothing like Volkswagen ads.

ideas....30 minutes nahi toh free.

almasnazeer's picture
157 pencils

I like it..
Its not like other VW ads
but this one is really good n effective in its own way.

stickynotes's picture
1058 pencils

cheap. won't work. doesn't even put a smile on peoples face. it only tells them,
what they are driving is not good enough.

Wordfruit's picture
1023 pencils

I think it's a good reminder of the VW claim that their cars hold value.

And it reminds me of Beastie Boying -- *that* has been done before.

bate_palmas's picture
1479 pencils

nice one

kleenex's picture
26441 pencils

hahahaha wont work.

spears ava's picture
spears ava
206 pencils

no, very pretentious

jpm's picture
5 pencils

great ad - simple and effective - it`s not pretentious, it`s eye catching - isn`t that the point? Whether it`s true or not is irrelevant - it`s supposed to make you stop and think about VW - which it does.

andylefty's picture
4533 pencils

It's cheeky. Think it has sufficient truth value.

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