Volkswagen: Reflection

The original Golf. Now even more original.

Advertising Agency: DDB, Copenhagen, Denmark
Creative Director: Jesper Schmidt
Art Directors / Copywriters: Mikkel Møller / Jesper Schmidt
Photo retouch: BimC / Werkstette
Published: March 2011

Related videos by Shutterstock

17 comments

Magood's picture
Magood
125 pencils

Quite good, I think...

Gi_bo's picture
Gi_bo
1385 pencils

Im sorry, im not getting it

GiBo

YJ's picture
YJ
374 pencils

The car is the new Golf. The shadow is the original Golf. I'm guessing VW is telling us they are getting back to the Golf's roots.

Gi_bo's picture
Gi_bo
1385 pencils

Got it, thnx YJ

GiBo

AdBuzzer's picture
AdBuzzer
1168 pencils

Simple and to the point - clever visual, but the copy could be better.

boonq's picture
boonq
2 pencils

"Now even more original"

the copy should be shorter

chest_rockwell's picture
chest_rockwell
24 pencils

@ boonq: How shorter could it be without losing the impact of the message? What would you have written?

chest_rockwell's picture
chest_rockwell
24 pencils

@ boonq: How shorter could it be without losing the impact of the message? What would you have written?

chest_rockwell's picture
chest_rockwell
24 pencils

Digging the ad

Roman Roman's picture
Roman Roman
40 pencils

Love the copy more though the whole is cool.

tutsi kimiyancek's picture
tutsi kimiyancek
6 pencils

old golf's wheels are not good...

Oblabla's picture
Oblabla
298 pencils

what if you don't like the roots of golf? :)
But still, i like the pic and the copy though

Oblabla.wordpress.com

rephlex's picture
rephlex
64 pencils

well done

aphex

Bacon Face's picture
Bacon Face
107 pencils

nicely done

dadada's picture
dadada
1719 pencils

not enough engaging as visual

Everybody is creative, be yourself.

Glut's picture
Glut
3947 pencils

boring

Beamen's picture
Beamen
227 pencils

Nice idea but the realisation is awful!

The license plates are not even the same!!!!! Lame...

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments