Volkswagen: Reflection
The original Golf. Now even more original.
Advertising Agency: DDB, Copenhagen, Denmark
Creative Director: Jesper Schmidt
Art Directors / Copywriters: Mikkel Møller / Jesper Schmidt
Photo retouch: BimC / Werkstette
Published: March 2011


17 comments
Quite good, I think...
Im sorry, im not getting it
GiBo
The car is the new Golf. The shadow is the original Golf. I'm guessing VW is telling us they are getting back to the Golf's roots.
Got it, thnx YJ
GiBo
Simple and to the point - clever visual, but the copy could be better.
http://adbuzzer.wordpress.com
"Now even more original"
the copy should be shorter
@ boonq: How shorter could it be without losing the impact of the message? What would you have written?
@ boonq: How shorter could it be without losing the impact of the message? What would you have written?
Digging the ad
Love the copy more though the whole is cool.
old golf's wheels are not good...
what if you don't like the roots of golf? :)
But still, i like the pic and the copy though
Oblabla.wordpress.com
well done
aphex
nicely done
not enough engaging as visual
Everybody is creative, be yourself.
boring
Nice idea but the realisation is awful!
The license plates are not even the same!!!!! Lame...