Volkswagen: Rearview cinema

New Volkswagen Golf with rearview camera.

Advertising Agency: TRY, Oslo, Norway
Creative Directors: Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Illustrator: Thomas Bråten
Photographer: Amanda Hall
Published: July 2009

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16 comments

Guest's picture
Guest

Sorry?

Blashyrkh's picture
Blashyrkh
32704 pencils

The problem is, the dog is smarter than rear view camera, and faster than the driver.

Guest's picture
Guest

No, the problem is why show, what you write?

GMD10's picture
GMD10
142 pencils

There is a difference between a safety feature and a fully pimped out entertainment system.

Think this is too much about showing off Photoshop skills than talking about a good car deal.

The benefit (rear view) allows for better ideas I think.

Guest's picture
Guest

Nice photography and editing

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice art direction

Guest's picture
Guest

I had a laugh. You others go to photoshopwank.com

AmigoInvisible's picture
AmigoInvisible
195 pencils

Art direction is spot-on for this execution. The idea is funny, and I think that this is a good way of showing the benefit.

Good job!

everartz's picture
everartz
7611 pencils

kindda funny and a good photo but im not sure about the idea it self..

| Everartz |

Guest's picture
Guest

This is complete waste of time... sorry!

jorj's picture
jorj
638 pencils

nice and done.

Guest's picture
Guest

nice and done jorj???? well show us where its done name the campaign where you think you saw this idea b4 or put a link, or when you envy an idea because you cannot comeup with somthing like it then its done??? grow up people, who didnt understand the idea then im sorry he should head straight back to college and take some advertising courses, who thinks the idea is not good then hehehehehe poor you man pooor you.....

jorj's picture
jorj
638 pencils

http://adsoftheworld.com/media/print/volkswagen_rearview_camera

same agency, same persons oh my god, they also stole the name of the agency and the staff.!!!
by the way i need u to check my water images, and i need ur opinion.

In1dmag's picture
In1dmag
78 pencils

lame idea and awesome execution

Grace Bastien's picture
Grace Bastien

Agree with GMD10. Great art.... but idea needs refining.

Guest's picture
Guest

Why did they use the Chicago Theater?

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