Volkswagen: Rearview cinema
New Volkswagen Golf with rearview camera.
Advertising Agency: TRY, Oslo, Norway
Creative Directors: Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Illustrator: Thomas Bråten
Photographer: Amanda Hall
Published: July 2009




16 Comments
Sorry?
The problem is, the dog is smarter than rear view camera, and faster than the driver.
No, the problem is why show, what you write?
There is a difference between a safety feature and a fully pimped out entertainment system.
Think this is too much about showing off Photoshop skills than talking about a good car deal.
The benefit (rear view) allows for better ideas I think.
Nice photography and editing
Nice art direction
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
I had a laugh. You others go to photoshopwank.com
Art direction is spot-on for this execution. The idea is funny, and I think that this is a good way of showing the benefit.
Good job!
kindda funny and a good photo but im not sure about the idea it self..
| Everartz |
This is complete waste of time... sorry!
nice and done.
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nice and done jorj???? well show us where its done name the campaign where you think you saw this idea b4 or put a link, or when you envy an idea because you cannot comeup with somthing like it then its done??? grow up people, who didnt understand the idea then im sorry he should head straight back to college and take some advertising courses, who thinks the idea is not good then hehehehehe poor you man pooor you.....
http://adsoftheworld.com/media/print/volkswagen_rearview_camera
same agency, same persons oh my god, they also stole the name of the agency and the staff.!!!
by the way i need u to check my water images, and i need ur opinion.
Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750
lame idea and awesome execution
Agree with GMD10. Great art.... but idea needs refining.
Why did they use the Chicago Theater?