Volkswagen: Rearview cinema

New Volkswagen Golf with rearview camera.

Advertising Agency: TRY, Oslo, Norway
Creative Directors: Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Illustrator: Thomas Bråten
Photographer: Amanda Hall
Published: July 2009


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Blashyrkh's picture
32890 pencils

The problem is, the dog is smarter than rear view camera, and faster than the driver.

Guest's picture

No, the problem is why show, what you write?

GMD10's picture
142 pencils

There is a difference between a safety feature and a fully pimped out entertainment system.

Think this is too much about showing off Photoshop skills than talking about a good car deal.

The benefit (rear view) allows for better ideas I think.

Guest's picture

Nice photography and editing

alexander_bickov's picture
3281 pencils

Nice art direction

Guest's picture

I had a laugh. You others go to

AmigoInvisible's picture
195 pencils

Art direction is spot-on for this execution. The idea is funny, and I think that this is a good way of showing the benefit.

Good job!

everartz's picture
7609 pencils

kindda funny and a good photo but im not sure about the idea it self..

| Everartz |

Guest's picture

This is complete waste of time... sorry!

jorj's picture
638 pencils

nice and done.

Guest's picture

nice and done jorj???? well show us where its done name the campaign where you think you saw this idea b4 or put a link, or when you envy an idea because you cannot comeup with somthing like it then its done??? grow up people, who didnt understand the idea then im sorry he should head straight back to college and take some advertising courses, who thinks the idea is not good then hehehehehe poor you man pooor you.....

jorj's picture
638 pencils

same agency, same persons oh my god, they also stole the name of the agency and the staff.!!!
by the way i need u to check my water images, and i need ur opinion.

In1dmag's picture
78 pencils

lame idea and awesome execution

Grace Bastien's picture
Grace Bastien

Agree with GMD10. Great art.... but idea needs refining.

Guest's picture

Why did they use the Chicago Theater?

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