Volkswagen: Rearview camera

New Volkswagen Golf with rearview camera.

Advertising Agency: Try Reklamebyra, Oslo, Norway
Creative Directors: Thorbjorn Ruud
Art Director: Thorbjorn Ruud
Copywriter: Petter Bryde
Photo Retouch: Ole Jakob Skattum
Photographer: G.I.
Mac: Thomas Brathen
Published: March 2009

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23 comments

Guest's picture
Guest

vw thinks they are the best
go to hell!
mercedes benz rules!

LeeHarvey's picture
LeeHarvey
3045 pencils

Still here, mercedes-moron? I think this is a funny ad, like many Volkswagen ads (not all). And I don't give a #*+^ what you think.

icanthink's picture
icanthink
270 pencils

whats wrong with you????

ivan's picture
ivan

Mostly, we're not discussing the product value. We're usually discussing the power of the communication.

Ivan Raszl, admin of AotW

Guest's picture
Guest

wow, intelligent comment!

Guest's picture
Guest

With such ruling power, i wonder why Mercedes doesnt have the rear view camera?

NastyJester's picture
NastyJester
744 pencils

Nice ad. Would like to see more of these.

Guest's picture
Guest

isnt that a tricycle? apart from that, it´s a bit complicated innit?

Guest's picture
Guest

Mercedes-Benz has had a rearview camera for years on the S-Class.

Guest's picture
Guest

No doubt, and it's the same segment model as VW Golf, innit?

mattattaxx's picture
mattattaxx
273 pencils

uh no, the golf and the s-class are considerably different price wise and classwise.

Duckman's picture
Duckman
520 pencils

Reminds me "as seen on tv" capaign, which is much (!) better in my opinion.

http://www.coolmarketingthoughts.com/2006/06/30/toyota-rear-view-camera/

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

DarkSide's picture
DarkSide
1068 pencils

Thought the same.
Its a good ad but not very original

john doe's picture
john doe
1571 pencils

nice one. i like it.

Guest's picture
Guest

to difficult and it just isn't it. sorry.

Guest's picture
Guest

Primero la hicieron en Australia para toyota, luego la copiaron en méxico para ford y ahora otra vez, basta

Ozric's picture
Ozric
4043 pencils

I like it. Different approach.

inset killer's picture
inset killer
20 pencils

oh oh...

Guest's picture
Guest

VW, Mercedes,BMW,Citroen,Ford...who cares? We judging only ideas !!!!!

Guest's picture
Guest

Simple, effective, easy to turn into a mini-campaign (ie. "Now showing Dog Chasing Ball..") I like it. Maybe if the brake lights were on? Something to show the benefit in a more powerful way.. Kid looks like he's made of plastic, but no worries.

Guest's picture
Guest

a kid, playing in the dark, on the street, in a street where there's a huge theatre.
not very good parenting I guess.

Guest's picture
Guest

Nice advertisment, but the title is rear view mirror, why there is no any introduction about rear view mirror. Sorry for my ignorance

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