Volkswagen: Rearview camera

New Volkswagen Golf with rearview camera.

Advertising Agency: Try Reklamebyra, Oslo, Norway
Creative Directors: Thorbjorn Ruud
Art Director: Thorbjorn Ruud
Copywriter: Petter Bryde
Photo Retouch: Ole Jakob Skattum
Photographer: G.I.
Mac: Thomas Brathen
Published: March 2009

Related videos by Shutterstock


Guest's picture

vw thinks they are the best
go to hell!
mercedes benz rules!

LeeHarvey's picture
3045 pencils

Still here, mercedes-moron? I think this is a funny ad, like many Volkswagen ads (not all). And I don't give a #*+^ what you think.

icanthink's picture
270 pencils

whats wrong with you????

ivan's picture

Mostly, we're not discussing the product value. We're usually discussing the power of the communication.

Ivan Raszl, admin of AotW

Guest's picture

wow, intelligent comment!

Guest's picture

With such ruling power, i wonder why Mercedes doesnt have the rear view camera?

NastyJester's picture
744 pencils

Nice ad. Would like to see more of these.

Guest's picture

isnt that a tricycle? apart from that, it´s a bit complicated innit?

Guest's picture

Mercedes-Benz has had a rearview camera for years on the S-Class.

Guest's picture

No doubt, and it's the same segment model as VW Golf, innit?

mattattaxx's picture
273 pencils

uh no, the golf and the s-class are considerably different price wise and classwise.

Duckman's picture
520 pencils

Reminds me "as seen on tv" capaign, which is much (!) better in my opinion.

Trifles make perfection, and perfection is no trifle.

DarkSide's picture
1068 pencils

Thought the same.
Its a good ad but not very original

john doe's picture
john doe
1571 pencils

nice one. i like it.

Guest's picture

to difficult and it just isn't it. sorry.

Guest's picture

Primero la hicieron en Australia para toyota, luego la copiaron en méxico para ford y ahora otra vez, basta

Ozric's picture
4043 pencils

I like it. Different approach.

inset killer's picture
inset killer
20 pencils

oh oh...

Guest's picture

VW, Mercedes,BMW,Citroen,Ford...who cares? We judging only ideas !!!!!

Guest's picture

Simple, effective, easy to turn into a mini-campaign (ie. "Now showing Dog Chasing Ball..") I like it. Maybe if the brake lights were on? Something to show the benefit in a more powerful way.. Kid looks like he's made of plastic, but no worries.

Guest's picture

a kid, playing in the dark, on the street, in a street where there's a huge theatre.
not very good parenting I guess.

Guest's picture

Nice advertisment, but the title is rear view mirror, why there is no any introduction about rear view mirror. Sorry for my ignorance

Log in or register to post comments