New Volkswagen Golf with rearview camera.
Advertising Agency: Try Reklamebyra, Oslo, Norway
Creative Directors: Petter Bryde, Thorbjorn Ruud
Art Director: Thorbjorn Ruud
Copywriter: Petter Bryde
Photo Retouch: Ole Jakob Skattum
Photographer: G.I.
Mac: Thomas Brathen
Published: March 2009
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Comments
vw thinks they are the best
go to hell!
mercedes benz rules!
Still here, mercedes-moron? I think this is a funny ad, like many Volkswagen ads (not all). And I don't give a #*+^ what you think.
whats wrong with you????
Mostly, we're not discussing the product value. We're usually discussing the power of the communication.
this is better!!!
http://adsoftheworld.com/media/print/ford_expedition_tortoise
http://adsoftheworld.com/media/print/ford_expedition_tricycle
http://adsoftheworld.com/media/print/ford_expedition_kitten
wow, intelligent comment!
With such ruling power, i wonder why Mercedes doesnt have the rear view camera?
Nice ad. Would like to see more of these.
isnt that a tricycle? apart from that, it´s a bit complicated innit?
Mercedes-Benz has had a rearview camera for years on the S-Class.
No doubt, and it's the same segment model as VW Golf, innit?
uh no, the golf and the s-class are considerably different price wise and classwise.
Reminds me "as seen on tv" capaign, which is much (!) better in my opinion.
http://www.coolmarketingthoughts.com/2006/06/30/toyota-rear-view-camera/
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Trifles make perfection, and perfection is no trifle.
Thought the same.
Its a good ad but not very original
Doing great work is hard, criticize others is way easier.
nice one. i like it.
to difficult and it just isn't it. sorry.
Primero la hicieron en Australia para toyota, luego la copiaron en méxico para ford y ahora otra vez, basta
I like it. Different approach.
oh oh...
VW, Mercedes,BMW,Citroen,Ford...who cares? We judging only ideas !!!!!
Simple, effective, easy to turn into a mini-campaign (ie. "Now showing Dog Chasing Ball..") I like it. Maybe if the brake lights were on? Something to show the benefit in a more powerful way.. Kid looks like he's made of plastic, but no worries.
a kid, playing in the dark, on the street, in a street where there's a huge theatre.
not very good parenting I guess.