Volkswagen: Rake

The "Rear Assist" rear-view camera.
Now also available in the Caravelle.

Advertising Agency: Grabarz & Partner Werbeagentur Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Timm Weber/Goesta Diehl, Oliver Heidorn
Art Director: Thomas Schmiegel
Copywriter: Kerstin Correll
Advertiser's Supervisor: Ramsis Moussa, Dr. Stefan Pfeiffer
Account Supervisors: Reinhard Patzschke, Stefanie Kirsch, Jennifer Fabian
Art Buyer: Anna Simdon
Photographers: Tom Mennemann, Christa Klubert
Graphic Artist: Milena Pfannkuche

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2 comments

merio's picture
merio
11 pencils

Good concept but it doesn't strike me

andylefty's picture
andylefty
4533 pencils

Really enjoy the simplicity of the visual.

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