Volkswagen: Rake

The "Rear Assist" rear-view camera.
Now also available in the Caravelle.

Advertising Agency: Grabarz & Partner Werbeagentur Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Timm Weber/Goesta Diehl, Oliver Heidorn
Art Director: Thomas Schmiegel
Copywriter: Kerstin Correll
Advertiser's Supervisor: Ramsis Moussa, Dr. Stefan Pfeiffer
Account Supervisors: Reinhard Patzschke, Stefanie Kirsch, Jennifer Fabian
Art Buyer: Anna Simdon
Photographers: Tom Mennemann, Christa Klubert
Graphic Artist: Milena Pfannkuche

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3 Comments

1268 pencils

Ben Dover | Fri, 2011-06-24 09:11

Eight story plummet has more impact.

9 pencils

merio | Tue, 2011-07-12 02:33

Good concept but it doesn't strike me

3136 pencils

andylefty | Sat, 2011-07-23 03:07

Really enjoy the simplicity of the visual.

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