Volkswagen: Rabbit Motel

Obstacle don't warn you to stop and rest.
Volkswagen Fatique Detection System.

Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Director: Guillermo Santaisabel
Art Director: Cristina Rodriguez
Copywriter: Guillermo Santaisabel
Illustrator: Salamágica
Business Director: Gorka Lozano
Account Director: Javier Villalba

Published: 
April 2013

6 comments

eins-eins-null's picture
eins-eins-null
892 pencils

confusing...

certaintly's picture
certaintly
3994 pencils

forced and awkward

talkingisfree's picture
talkingisfree
2710 pencils

It could be great but the line is very forced and tries too hard o explain the visual.

kleenex's picture
kleenex
41162 pencils

ODD..

jackblack's picture
jackblack
2350 pencils

Interesting thought, but no, yet again.

andylefty's picture
andylefty
4535 pencils

Something not translating here.

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