Volkswagen: Rabbit Motel

Obstacle don't warn you to stop and rest.
Volkswagen Fatique Detection System.

Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Director: Guillermo Santaisabel
Art Director: Cristina Rodriguez
Copywriter: Guillermo Santaisabel
Illustrator: Salamágica
Business Director: Gorka Lozano
Account Director: Javier Villalba
Published: April 2013

6 comments

eins-eins-null's picture
eins-eins-null
882 pencils

confusing...

certaintly's picture
certaintly
4056 pencils

forced and awkward

talkingisfree's picture
talkingisfree
2622 pencils

It could be great but the line is very forced and tries too hard o explain the visual.

kleenex's picture
kleenex
33712 pencils

ODD..

jackblack's picture
jackblack
2328 pencils

Interesting thought, but no, yet again.

andylefty's picture
andylefty
4539 pencils

Something not translating here.

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