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Comments (22)

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Highest Rated

Bundy Agency's picture
Bundy Agency
Activity Score 597

Beautiful, an absolute gem.

Its not obnoxious at all, it's almost in the same boat as the great ddb stuff from 25 years ago.
Sometimes it may seem like its to witty for your average punter but you may be underestimating the intelligence of your average VW driver

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

A voluntary product recall on an ancient VW model. Sheer brilliance!
A classic DDB work of yore in its art direction and concept.

This is one smart advertising. Period.

phoamcor's picture
phoamcor
Activity Score 1284

An obnoxious idea only ad people will think is cool. Or real.

Bundy Agency's picture
Bundy Agency
Activity Score 597

Beautiful, an absolute gem.

Its not obnoxious at all, it's almost in the same boat as the great ddb stuff from 25 years ago.
Sometimes it may seem like its to witty for your average punter but you may be underestimating the intelligence of your average VW driver

groovyspoon's picture
groovyspoon
Activity Score 57

If this is real... I love it!
Very clever... the only thing that bugs me is the hyphenation of compartment. My guess is that this is left in on purpose to give it a more authentic feel.

Rog's picture
Rog
Activity Score 6082

Sheer intelligence.

>>>> That's not an ad. THIS is an ad.

krautland's picture
krautland
Activity Score 3216

this is lovely.

peak900's picture
peak900
Activity Score 211

Yeah, lovely. But does it help to the current Golf V? Guess not.

pmoniz's picture
pmoniz
Activity Score 35

It's not supposed to, it's supposed to "help" the brand by pointing out their high quality standards and the longevity
of their products.

great ad, congrats

Umberto Vonspiel's picture
Umberto Vonspiel
Activity Score 81

I love it too. Very clever. It somehow reminds me old campaign made by Bill Bernbach.

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R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Sooooo solid.

dnguyen's picture
dnguyen
Activity Score 81

I like this idea! very "original"

JediByKnight's picture
JediByKnight
Activity Score 184

brilliant.

brilliant.

at the risk of repeating myself, brilliant.

very smart, very gutsy. what a beautiful way to showcase the durability of volkswagen cars.

i agree with the above comments - this one really reminds me of the classic ddb stuff.

kudos. i wish i'd done it.

andré ™'s picture
andré ™
Activity Score 144

NICE!!!

FlyingDogs's picture
FlyingDogs
Activity Score 968

Clever!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

nostars's picture
nostars
Activity Score 40

Volkswagen forever :) intelligent&simple

Schizzy's picture
Schizzy
Activity Score 203

It's a nice idea, but I'm a little bothered by the sentence flow. Not every elegant.

kgeiger's picture
kgeiger
Activity Score 7312

YES!

ODoyle's picture
ODoyle
Activity Score 260

FUCKING OUTSTANDING!!!... there are some smart bastards out there :)

Fabian Kirner's picture
Fabian Kirner
Activity Score 270

Cannes !!!

Guest commenter's picture
Guest commenter

self indulgent rubbish designed to enter in awards. No value

rebelscum's picture
rebelscum
Activity Score 2110

Bernbach would kiss you. Hard. On the mouth.

PLEASE tell me you got VW dealerships to make good on this...and PLEASE tell me someone took you up on it XD

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Green_Hornet's picture
Green_Hornet
Activity Score 55

Very good work!

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