Volkswagen: Product recall

Advertising Agency: DDB Amsterdam, Amstelveen, Netherlands
Creative Directors: Joris Kuijpers
Art Director: Joris Kuijpers
Copywriter: Dylan de Backer

May 2008


Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

A voluntary product recall on an ancient VW model. Sheer brilliance!
A classic DDB work of yore in its art direction and concept.

This is one smart advertising. Period.

phoamcor's picture
1284 pencils

An obnoxious idea only ad people will think is cool. Or real.

Bundy Agency's picture
Bundy Agency
597 pencils

Beautiful, an absolute gem.

Its not obnoxious at all, it's almost in the same boat as the great ddb stuff from 25 years ago.
Sometimes it may seem like its to witty for your average punter but you may be underestimating the intelligence of your average VW driver

groovyspoon's picture
57 pencils

If this is real... I love it!
Very clever... the only thing that bugs me is the hyphenation of compartment. My guess is that this is left in on purpose to give it a more authentic feel.

Rog's picture
6082 pencils

Sheer intelligence.

>>>> That's not an ad. THIS is an ad.

krautland's picture
3216 pencils

this is lovely.

peak900's picture
211 pencils

Yeah, lovely. But does it help to the current Golf V? Guess not.

pmoniz's picture
35 pencils

It's not supposed to, it's supposed to "help" the brand by pointing out their high quality standards and the longevity
of their products.

great ad, congrats

Umberto Vonspiel's picture
Umberto Vonspiel
81 pencils

I love it too. Very clever. It somehow reminds me old campaign made by Bill Bernbach.


R. Rinaldi's picture
R. Rinaldi
686 pencils

Sooooo solid.

dnguyen's picture
81 pencils

I like this idea! very "original"

JediByKnight's picture
184 pencils



at the risk of repeating myself, brilliant.

very smart, very gutsy. what a beautiful way to showcase the durability of volkswagen cars.

i agree with the above comments - this one really reminds me of the classic ddb stuff.

kudos. i wish i'd done it.

andré ™'s picture
andré ™
144 pencils


FlyingDogs's picture
968 pencils



nostars's picture
40 pencils

Volkswagen forever :) intelligent&simple

Schizzy's picture
203 pencils

It's a nice idea, but I'm a little bothered by the sentence flow. Not every elegant.

kgeiger's picture
7287 pencils


ODoyle's picture
260 pencils

FUCKING OUTSTANDING!!!... there are some smart bastards out there :)

Fabian Kirner's picture
Fabian Kirner
270 pencils

Cannes !!!

Guest commenter's picture
Guest commenter

self indulgent rubbish designed to enter in awards. No value

rebelscum's picture
2110 pencils

Bernbach would kiss you. Hard. On the mouth.

PLEASE tell me you got VW dealerships to make good on this...and PLEASE tell me someone took you up on it XD


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

Green_Hornet's picture
55 pencils

Very good work!

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