Volkswagen: Product recall
Advertising Agency: DDB Amsterdam, Amstelveen, Netherlands
Creative Directors: Joris Kuijpers
Art Director: Joris Kuijpers
Copywriter: Dylan de Backer
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22 Comments
A voluntary product recall on an ancient VW model. Sheer brilliance!
A classic DDB work of yore in its art direction and concept.
This is one smart advertising. Period.
An obnoxious idea only ad people will think is cool. Or real.
Beautiful, an absolute gem.
Its not obnoxious at all, it's almost in the same boat as the great ddb stuff from 25 years ago.
Sometimes it may seem like its to witty for your average punter but you may be underestimating the intelligence of your average VW driver
-SCRATCH 'N' SNIFF
If this is real... I love it!
Very clever... the only thing that bugs me is the hyphenation of compartment. My guess is that this is left in on purpose to give it a more authentic feel.
Sheer intelligence.
>>>> That's not an ad. THIS is an ad.
this is lovely.
Yeah, lovely. But does it help to the current Golf V? Guess not.
It's not supposed to, it's supposed to "help" the brand by pointing out their high quality standards and the longevity
of their products.
great ad, congrats
selling illusions
I love it too. Very clever. It somehow reminds me old campaign made by Bill Bernbach.
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http://www.umbertovonspiel.com/ - Let's work together and do many great things !
Sooooo solid.
I like this idea! very "original"
brilliant.
brilliant.
at the risk of repeating myself, brilliant.
very smart, very gutsy. what a beautiful way to showcase the durability of volkswagen cars.
i agree with the above comments - this one really reminds me of the classic ddb stuff.
kudos. i wish i'd done it.
NICE!!!
and... andre navas | design
Clever!
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Volkswagen forever :) intelligent&simple
nostars.biz - ads, art, design, sound, more!
It's a nice idea, but I'm a little bothered by the sentence flow. Not every elegant.
YES!
FUCKING OUTSTANDING!!!... there are some smart bastards out there :)
Cannes !!!
self indulgent rubbish designed to enter in awards. No value
Bernbach would kiss you. Hard. On the mouth.
PLEASE tell me you got VW dealerships to make good on this...and PLEASE tell me someone took you up on it XD
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I have thousands of pencils and $1.50 so I'm off to Starbucks
Very good work!