Volkswagen: Pool

The new Passat. Pleasure before business.

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Steve Wakelam
Art Directors: Steve Wakelam, Adam Ledbury
Copywriter: Karen Ferry

Planning Director: Nick Andrews

Managing Partner: Nicole Taylor

Senior Business Manager: Dave Murphy

Photography: Alan McFetridge

Art buyer: Bryson Holt

Photography Production House: The Kitchen

Retouching: Cream

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5 comments

dschwarz's picture
dschwarz
18 pencils

I like the idea but does this really sell the car?

dean viii's picture
dean viii
1676 pencils

no one stacks their clothes all neat.

shahidali's picture
shahidali
4063 pencils

I like the idea. execution is a bit weak and 'raw'. having said that, i don't think, a station-wagon shaped car can ever be associated with pleasure. its a truck. i hate that shape to be called a car.

shahid

ace85le's picture
ace85le
3939 pencils

the cement floor right above the swimming pool doesn't give me the pleasurable feeling they proclaim. Concept is fine but can be done wayyy better.

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Kriativity's picture
Kriativity
418 pencils

i like it yaar!

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