Volkswagen: Pool

The new Passat. Pleasure before business.

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Steve Wakelam
Art Directors: Steve Wakelam, Adam Ledbury
Copywriter: Karen Ferry

Planning Director: Nick Andrews

Managing Partner: Nicole Taylor

Senior Business Manager: Dave Murphy

Photography: Alan McFetridge

Art buyer: Bryson Holt

Photography Production House: The Kitchen

Retouching: Cream

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dschwarz's picture
18 pencils

I like the idea but does this really sell the car?

dean viii's picture
dean viii
1676 pencils

no one stacks their clothes all neat.

shahidali's picture
4063 pencils

I like the idea. execution is a bit weak and 'raw'. having said that, i don't think, a station-wagon shaped car can ever be associated with pleasure. its a truck. i hate that shape to be called a car.


ace85le's picture
3939 pencils

the cement floor right above the swimming pool doesn't give me the pleasurable feeling they proclaim. Concept is fine but can be done wayyy better.


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Kriativity's picture
418 pencils

i like it yaar!

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