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Pool

Agency: 
Published/Aired: 
May 2011
Description: 

The new Passat. Pleasure before business.

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Steve Wakelam
Art Directors: Steve Wakelam, Adam Ledbury
Copywriter: Karen Ferry

Planning Director: Nick Andrews

Managing Partner: Nicole Taylor

Senior Business Manager: Dave Murphy

Photography: Alan McFetridge

Art buyer: Bryson Holt

Photography Production House: The Kitchen

Retouching: Cream

Comments (5)

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Highest Rated

Kriativity's picture
Kriativity
Activity Score 416

i like it yaar!

dschwarz's picture
dschwarz
Activity Score 18

I like the idea but does this really sell the car?

dean viii's picture
dean viii
Activity Score 1686

no one stacks their clothes all neat.

shahidali's picture
shahidali
Activity Score 4069

I like the idea. execution is a bit weak and 'raw'. having said that, i don't think, a station-wagon shaped car can ever be associated with pleasure. its a truck. i hate that shape to be called a car.

shahid

ace85le's picture
ace85le
Activity Score 3939

the cement floor right above the swimming pool doesn't give me the pleasurable feeling they proclaim. Concept is fine but can be done wayyy better.

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Kriativity's picture
Kriativity
Activity Score 416

i like it yaar!

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