Volkswagen Polo: University

Students deserve something far better as their first car.

Advertising Agency: DDB, Brussel, Belgium
Creative Director: Peter Aerts
Art Director: Massimo De Pascale
Copywriter: François Massinon
Photographer: Jeffrey Vanhoutte
Retoucher: The Living Room
Published: November 2011

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17 comments

vote4pedro's picture
vote4pedro
4601 pencils

rubbish

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I would rather drive that then a boring Polo.

Roger Keynes's picture
Roger Keynes
5498 pencils

This ran? ;)

Will Think for Salary

hoozn's picture
hoozn
353 pencils

Nice photo.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

andylefty's picture
andylefty
4533 pencils

Oh DDB, you're not DDB.

Nike Diesel's picture
Nike Diesel
13339 pencils

That's why this is not a VW ad.

jponino's picture
jponino
601 pencils

what's creative in this????
DDB belgium? seriously? first work of the new student you just hired?

thedesignaddict's picture
thedesignaddict
5366 pencils

This can't be real.

Hadrons's picture
Hadrons
5743 pencils

says who?! - an answer to the @#!$ slogan

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

A me non sembrava neanche male...

morse's picture
morse
15627 pencils

This is rubbish indeed. Not good at all.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

artyduran's picture
artyduran
1363 pencils

Stupid ad.

Billoughsby's picture
Billoughsby
5091 pencils

Gives the impression that the photo built the ad, and not the other way around.

The triumph of Stock over Think.

Any stars this gets, it gets for the nice photo, as the commenter above said.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
13567 pencils

In America we don't have such garbage containers! I've seen these in Europe though! lol

Milan Solanki's picture
Milan Solanki
986 pencils

students in Belgium drive in garbage cab?

Billybell's picture
Billybell
373 pencils

bad ghost

adgoodie's picture
adgoodie
184 pencils

First idea syndrome.

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