14 comments

puppiepoppy's picture
puppiepoppy
1636 pencils

Normal perception is sand castle (or car) can be easily washed away by the waves. Is this sand car tougher than the Polo?

Another People's picture
Another People
107 pencils

hey! The sand car is the Polo car, dude!

puppiepoppy's picture
puppiepoppy
1636 pencils

....me just trying to be a bit sacastic here dude. Give me a chance. *wink*

Another People's picture
Another People
107 pencils

hey poppy, shame of you as a CD from Malaysia. Dont be sacastic and criticize people works without giving constructive suggestions, ok?

I know you accept job offers, if you need a job, i can offer you but stop talking nonsense, dude!

Pouts's picture
Pouts
691 pencils

hahaha that's nice!!! for this concept BUTTTT make the Logo Smaller!!!

puppiepoppy's picture
puppiepoppy
1636 pencils

Well, normally client would like the logo much much BIGGER, therefore the creative put the logo reaaaaaally big on the sand car.

twelve_noon's picture
twelve_noon
617 pencils

so many better executions for the same thing by DDB London who came up with the idea...

addyhoch10's picture
addyhoch10
2592 pencils

the visual tells me the exact opposite of the "tough polo" line.
it confuses me and i decide to flip the page, keeping in mind the picture of the washed away sand polo.

Kay's picture
Kay
161 pencils

This is the best of other two. Well done! Bronze!

edison500's picture
edison500
16 pencils

I agree that this sends the opposite message. The visual makes me think the car is NOT tough. It is susceptible to erosion and all your money will wash away. And whats with all the debris? Makes it look even more like the car is falling apart. The debris distracts viewers from the visual, confuses the concept, and could easily be removed.

puppiepoppy's picture
puppiepoppy
1636 pencils

TOTALLY AGREE!!! The visual contradict the pay-off line. Shame on the creator.

Another People's picture
Another People
107 pencils

You smell like competitor, Mr. Poppy CD from Malaysia, I shame of you too, show us your work if you are sooooo great, dude!

scarfinati's picture
scarfinati
836 pencils

Perhaps Elmo (Creative Directors name) was getting tickled by an admirer and couldnt concentrate when he wrote this ad.

raverus's picture
raverus
1476 pencils

lame student work

constructive comments? why don't a big agency like this think of 1 before doing this ad.

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