Volkswagen Polo: Percent

Advertising Agency: DDB, Brussels, Belgium
Creative Director: Peter Aerts
Copywriter: Régine Smetz
Art Director: Jeroen De Jong
Account team: Miguel Aguza, Quentin Maryns
Media: Dailies

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20 comments

manumartin5's picture
manumartin5
1202 pencils

this is interesting to see polo in innovative way. Nice idea greatly presented.
Percentage idea is good for market study.

manumartin5's picture
manumartin5
1202 pencils

Strategically planned also.

shahidali's picture
shahidali
4069 pencils

'minus 15% tax reduction' is actually tax increase!

shahid

Martijn's picture
Martijn
1900 pencils

So what?
Great work!

thedesignaddict's picture
thedesignaddict
5391 pencils

Clever approach to the simple retail side of autos.

ERROR404's picture
ERROR404
770 pencils

well i read "poo"...

Johnny on the spot's picture
Johnny on the spot
52 pencils
pitted prunes's picture
pitted prunes
216 pencils

i thought it was something to do with price reduction on the car. but anyway, Great job on the simple visual tweak!

Sdb's picture
Sdb
1364 pencils

Very nice!

battlefield's picture
battlefield
49 pencils

I see a Pcock

Glut's picture
Glut
3947 pencils

Nice

luispiter's picture
luispiter
2756 pencils

jajaja good observation

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Okay, but so what?

imagineit's picture
imagineit
552 pencils

awesomeness!!

Happy Housewife's picture
Happy Housewife
45 pencils

Brilliant!

Stay hungry. Stay foolish.

writersblog's picture
writersblog
556 pencils

Clever, you can only do it once.

Anonymous Author's picture
Anonymous Author
1541 pencils

Mild movement along the asemic continuum.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

ElBusca's picture
ElBusca
4 pencils

Forcing shapes is OLD.

MidasTouch's picture
MidasTouch
1024 pencils

I love it.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

arrison's picture
arrison
5 pencils

I think that's ingenious and catchy, I love the idea! Yes, maybe forcing shapes is old but in this case they do fit the context and the graphics, it's all perfect.

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