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Volkswagen Polo: Percent

Volkswagen Polo: Percent
Your rating: None Average: 7.6 (52 votes)

Advertising Agency: DDB, Brussels, Belgium
Creative Director: Peter Aerts
Copywriter: Régine Smetz
Art Director: Jeroen De Jong
Account team: Miguel Aguza, Quentin Maryns
Media: Dailies

20 Comments

manumartin5's picture 1156 pencils
manumartin5 | Sat, 2011-01-22 00:07

this is interesting to see polo in innovative way. Nice idea greatly presented.
Percentage idea is good for market study.

manumartin5's picture 1156 pencils
manumartin5 | Sat, 2011-01-22 00:08
9

Strategically planned also.

shahidali's picture 3864 pencils
shahidali | Sat, 2011-01-22 03:18
2

'minus 15% tax reduction' is actually tax increase!

shahid

Martijn's picture 1884 pencils
Martijn | Sat, 2011-01-22 09:33

So what?
Great work!

thedesignaddict's picture 4341 pencils
thedesignaddict | Sat, 2011-01-22 04:27
8

Clever approach to the simple retail side of autos.

ERROR404's picture 772 pencils
ERROR404 | Sat, 2011-01-22 23:26

well i read "poo"...

Johnny on the spot's picture 29 pencils
Johnny on the spot | Sun, 2011-01-23 12:03

Very simple.

http://adsoftheworld.com/forum/102451

pitted prunes's picture 218 pencils
pitted prunes | Sun, 2011-01-23 23:40

i thought it was something to do with price reduction on the car. but anyway, Great job on the simple visual tweak!

Sdb's picture 1374 pencils
Sdb | Mon, 2011-01-24 02:11

Very nice!

battlefield's picture 49 pencils
battlefield | Mon, 2011-01-24 08:32

I see a Pcock

Glut's picture 4076 pencils
Glut | Mon, 2011-01-24 10:17
6

Nice

barcreativo.com's picture 2752 pencils
barcreativo.com | Mon, 2011-01-24 11:27

jajaja good observation

www.barcreativo.com

Spoonfeederxxx's picture 643 pencils
Spoonfeederxxx | Tue, 2011-01-25 03:26

Okay, but so what?

imagineit's picture 430 pencils
imagineit | Wed, 2011-01-26 09:50

awesomeness!!

Happy Housewife's picture 43 pencils
Happy Housewife | Thu, 2011-01-27 04:33
10

Brilliant!

Stay hungry. Stay foolish.

writersblog's picture 572 pencils
writersblog | Sun, 2011-01-30 19:01
7

Clever, you can only do it once.

Anonymous Author's picture 1549 pencils
Anonymous Author | Sun, 2011-01-30 20:17

Mild movement along the asemic continuum.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

ElBusca's picture 4 pencils
ElBusca | Sat, 2011-02-26 20:26

Forcing shapes is OLD.

MidasTouch's picture 1046 pencils
MidasTouch | Tue, 2011-05-17 03:28

I love it.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

arrison's picture 2 pencils
arrison | Thu, 2012-03-08 12:56

I think that's ingenious and catchy, I love the idea! Yes, maybe forcing shapes is old but in this case they do fit the context and the graphics, it's all perfect.

VW parts always come with the reliability tag.

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