13 comments

Bye's picture
Bye
1468 pencils

Their faces aren't near shocked enough for the idea to actually come through, come on Italy.

Spanky's picture
Spanky
4898 pencils

this is by far the weakest shockingly cheap campaign vw has done

Joe76's picture
Joe76
772 pencils

Too bad for vw polo... and why 4 exactly executions?

ChuckNorris's picture
ChuckNorris
834 pencils

why is it written on glass?

twelve_noon's picture
twelve_noon
617 pencils

they 're actually based on the tv spots where a man stands amazed in front of the window display of a vw dealership while a typhoon is destroying everything behind him and is approaching dangerously and a woman is bewitched by the incredible price seen on the window while a robot monster is coming near her from behind. What the print ads are missing is the 'not-so-incredible-thing' happening in the background. Why, escapes me...

On the idea, it's been done so many times by so many products that i can't even remember (an execution of this idea from altoids chocolate, won a lion this year)... The incredible but true concept was beautifully realised by DDB London and they should probably stick to that...

ziriguidum's picture
ziriguidum
78 pencils

I like the idea but the shade underneath the car is really terrible and if it were to be written on glass it should be better shown too.

postman's picture
postman
951 pencils

11.678 euros? Do you think they did this on purpose?

LUDOVICO_COL's picture
LUDOVICO_COL
24 pencils

zzzzzzz......zzzzzzzzzzzzzzzzzzzzzzzzzzzzzz......Just like the 10.000 other ads from ddb milano.

Vicky's picture
Vicky
375 pencils

Its a nice concept for a retail campaign, but not great.

Andal's picture
Andal
863 pencils

¿os
__________________________
Smart and Funny Signature.

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It's so easy to critic.

fractalrene's picture
fractalrene
1506 pencils

The idea is there... but there's something still missing. Maybe if the faces looked really shocked as Kris points out... or something that tells the story of the guy leaving something behind to read the text... you know...

Laurent's picture
Laurent
289 pencils

about the same concept was used for second hand landrovers, much nicer in execution.

kingzeus's picture
kingzeus
260 pencils

!kaew

"you are valued for your value so be valuable..."

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