Volkswagen Polo: Incredible but true, 1
Advertising Agency: DDB, Milano, Italy
Creative Director: Vicky Gitto
Art Director: Cristina Marcellini
Copywriter: Vicky Gitto
Published: September 2006
Advertising Agency: DDB, Milano, Italy
Creative Director: Vicky Gitto
Art Director: Cristina Marcellini
Copywriter: Vicky Gitto
Published: September 2006
6 comments
Interesting idea. It's a good thing I can read backwards. I wonder what portion of the population can?
Jeff
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TopCreatives, the premier online community for creative pros.
Its just a big bold line, is not that hard to read backwards...speacially if the idea grabs you attention, like in these case.
I think these are interesting, as you said, but just that.
Really nice approach.
But this approach on VW exists until 10 years now!!
.lla ta em esirprus ton seod tI
;-)
cute hair cut
These format used before for CNN Turk TV Ads