A series of mini size, but extremely tough crosswords appeared every tuesday in the paper to dramatize the small but tough positioning of the Polo. If you click the view full size link below, you can read them.
Agency: DDB, London
Creative Director: Jeremy Craigen
Copywriter: Martin Loraine
Art Director: Steve Jones
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14 Comments
brilliant! i love it!!
this is very god.
clever, great and clear strategy.
Fantastic, spot on.
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brandon
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brandon
www.brandonknowlden.com
doesn't quite do it for me.
nice trivia though.
woooooooooooooooooooooooooooooooow
luminous! ....idea is really out of box
fan-fuckin-tastic!
bravo. perfect for the medium. gets your audience to interact. connects perfectly with the copy and product. absolutely brilliant.
Beautifully done. Excellent delivery! Cheers to you.
Love it.
FANTASTIC. I love it totally.
brilliant.
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If at first you dont succeed... don't try parachuting
simply awesome.... :)
Made me laugh. Simple, smart, and interactive.
There's nothing directly related to Polo, but it clearly sends the message.