Volkswagen Polo BlueMotion: Ocean

A fuel tank has never felt so big. The Polo BlueMotion. Only 3.3l/100km.

Advertising Agency: Grabarz & Partner, Werbeagentur, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Christoph Breitbach, Christoph Stricker, Timm Weber
Copywriter: Leander Schmalfuss
Graphic Artist: Barbara Dirscherl
Art Director: Jasmin Remmers
Account Supervisors: Reinhard Patzschke, Anna Christiane Roth, Katja Fredriksen
Photographer: Tom Mennemann

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13 comments

luischahin's picture
luischahin
25 pencils

Its a good concept but im not yet convinced on the finished art,lacking of proportions.

FpeSanchez's picture
FpeSanchez
14 pencils

Too soon.
Makes me think pollution.

ace85le's picture
ace85le
3939 pencils

I see a stock image, another stock image, and some cut-and-paste. This is sub-quality.

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Pentastic's picture
Pentastic
53 pencils

I actually quite like this.. very fresh!

Wordnerd's picture
Wordnerd
6662 pencils

that's a beautiful idea!

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

like it,

good idea.

"If you are irritated by every rub, how will you be polished?"
— Rumi

simonsays's picture
simonsays
332 pencils

Good idea, like it regarding the way the message is shared.

But reminds the Gulf of Mexico. Oil is not water... at least it's better like that.

Glut's picture
Glut
3947 pencils

not a very happy image association

abdeLooK's picture
abdeLooK
252 pencils

Nice visual, but hard to understand at first sight, and yes proportions are not exact.

CommandZ's picture
CommandZ
2472 pencils

Too closely linked to the whole BP gulf fiasco whether they like it or not people will "go there".

toshmr's picture
toshmr
129 pencils

very nice concept but there is something wrong with the moon

ad6426's picture
ad6426
103 pencils

I love the idea although I agree that it could be interpreted the wrong way.

AD-rian's picture
AD-rian
261 pencils

There's a bit of a discrepancy between "feels big" (the car is fuel efficient) in the line and "is big" (ie. the car is a gasguzzler) in the image. Maybe I'm overthinking it.

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