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19 comments

nyzz's picture
nyzz
84 pencils

nice one

itch's picture
itch
806 pencils

hah! nice one. after so long this is the best. definitely a really creative piece!

* it's not how good you are. it's how good you want it to be *

Toro's picture
Toro
1007 pencils

Nice ad for Zippo. After 50 years you find it in your damp basement and it still works.

clamyd's picture
clamyd

so while the motor's gonna be still running, the body's gonna be all rusty and ewww?

adstandard's picture
adstandard

this is retarded

veli's picture
veli
226 pencils

Nice Zippo ad. And nice VW ad. And nice gas company ad. Confused.

veli's picture
veli
226 pencils

ok it makes sense. I re-read the copy.

GianT's picture
GianT
56 pencils

Nice idea

belqin's picture
belqin
29 pencils

Good one ;)

second_creator's picture
second_creator
754 pencils

FUeLL MARKS
Early to bed, early to rise, work like hell and advertise

copywriter

neel alone's picture
neel alone
27 pencils

cool one.

eslametman's picture
eslametman
74 pencils

Looks like the ENERGIZER battery campaign that was packed in an old cover
i saw that here in ads of the world before

Idea is not new
Art direction is excellent

Brainsugar's picture
Brainsugar
1586 pencils

Are you sure we can say that they didn't know?....

http://www.leclubdesad.org/archives/archives.php?annee=&media=&secteur...

Already done for the VW Lupo.

JAGGY's picture
JAGGY
1382 pencils

i am a student. can somebody please tell me wats the purpose of that electric button (is it something to break the monotony of background?) or theres something else. i know its not connected to the idea in the ad. Is it a write question???

Jaggy, MICA Ahmedabad

brain123's picture
brain123
830 pencils

I think it sells more lighters than cars...

leandro.tuxo's picture
leandro.tuxo
39 pencils

I want one of this cars. 31Km per litro. Uau!

Peter66's picture
Peter66
717 pencils

Nice art and nice Photo!

mr2hard's picture
mr2hard
49 pencils

I liked it, BUT how is the floor still cleaning and reflective after so many years?

Buffalo's picture
Buffalo
12 pencils

The same idea has had before for Audi by Bartle Bogle Hegarty Agency, in 1994.
Look at D&Ad Annual 1994, page 43.
Sorry guys, but already done.

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