Volkswagen Polo Blue Motion: Magritte

Absurdly low consumption. The Polo BlueMotion.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Creative Directors: Ludwig Berndl, Kristoffer Heilemann
Art Directors: Marian Grabmayer, Marcus Intek
Illustrator: Kirill Chudinskiy
Account Manager: Kathrin Thiele

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25 comments

Toro's picture
Toro
1007 pencils

1 Chief Creative Officer, 2 Executive Creative Directors and 2 Creative Directors? Not more?

Guest's picture
Guest

who cares?
nice art direction.

Toro's picture
Toro
1007 pencils

I think the art direction sucks. This may look like Margritte but it doesn't come close, not in concept not in execution. So why 5 Creative Directors for this mediocre result?

sneakyhands's picture
sneakyhands
1857 pencils

i sure don't care. these are really pretty and i like them.

Guest's picture
Guest

wakka wakka!

Guest's picture
Guest

uh-oh!

Blair Semenoff's picture
Blair Semenoff
651 pencils

Nice meaningful art work

Guest's picture
Guest

no, that is magritte

izmild's picture
izmild
770 pencils

Salvador Dali? Nice for the art.

missed my turn's picture
missed my turn
426 pencils

Yeah these are really different and cool. Sick illustrations.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Muy buen arte, aunque quizás en los créditos deba aparecer Dalí jaja.
La idea, la comento en un rato, aún no la tengo muy clara.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Guest's picture
Guest

es magritte, no dali.
a ver si antes de escribir estudiamos un poco.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Tienes razón, es más Magritte que Dalí.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

AdvMan's picture
AdvMan
299 pencils

I saw Salvador Dali

İyi Reklam, Kötü Reklam
www

unlimilove's picture
unlimilove
57 pencils

that's not Dali but Magritte!
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Guest's picture
Guest

is it a specific car or all VW cars? If it is just one they should put the image.

rebeccaozone's picture
rebeccaozone
12 pencils

i still didnt get the ad

Guest's picture
Guest

That's a Dali's approach to René Magritte's 'The Son of Man'.

STRTLRS's picture
STRTLRS
1607 pencils

It's not Dalí, it's Rene Magritte!

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest's picture
Guest

I understand everything about this picture except the hourglass. Someone explain

Guest's picture
Guest

The guy is waiting to refill the tank, but it takes ages because the car uses litle gas. (that is why you also have a spider coming out of the nozle ogf the filler)

Byte's picture
Byte
327 pencils

Absurd = Surreal? I don't think so.

Byte!

Guest's picture
Guest

Oh people, c'mon, is Rene Magritte... The concep is actually really cool, if you take a deep look at surrealism. But most of people don't know that though, so it has a really luck of market knolodege-

Guest's picture
Guest

That's not Dali, it's your mother!

Guest's picture
Guest

Very Magritte...nice work..good art !!!

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