Volkswagen: Plastic Bag

Volkswagen Delivery Trucks.
The right size for your needs.

Advertising Agency: Almapbbdo, Sao Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Julio Andery
Copywriter: Marcelo Nogueira
Advertiser’s Supervisor: Ricardo Barion
Account Supervisor: Fernao Cosi
Photographer: Mario Daloia


morse's picture
16637 pencils

Very lateral, but it's nice.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bhuvneshwar.chd's picture
991 pencils

touch the heart through mind.

all renderations all perfect.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Glut's picture
3947 pencils


kleenex's picture
36288 pencils

nice idea...

Experiential's picture
2 pencils

It is great, there is an untold number of potential locations for marketing media.

Volkswagen has a great team who consistently manage to find new ways of reaching their audience.

Not so sure this is very targeted advertising, but hey, I suppose anyone is a potential customer, even if you only wanted some german beansprouts.

You could almost say it was experiential marketing, feeling the fruit over a new VW Transporter.

Love it.

I do experiential: Experiential Marketing

AdBuzzer's picture
1168 pencils

As a print ad it's nothing amazing, but having such branded bags in different shops could make a pretty fresh ambient solution.

dbor's picture
1455 pencils

The first thing I saw - it’s a toilet paper…

penny'sworth's picture
110 pencils

As ambient media its catchy. As a print ad its got holes. Too subjective a promise ' one size truck fits all'?

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