Volkswagen: Pizza

An offroad car, not necessarily for offroad people.

Advertising Agency: DDB Berlin, Germany
Copywriters: Ricardo Wolff, Frederico Aramis
Art Directors: Gabriel Mattar, Izabella Cabral
Creative Director: Dennis May
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Chief Creative Office: Amir Kassaei
Photographer: Sven Schrader

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Guest's picture

so a vespa can make it as well to places the "offroad" car can go eh?!? ;)
otherwise nice campaign.

Guest's picture

I thought the same thing,

Guest's picture

That's a good point you brought up...does VW have bike?

elgrecones's picture
323 pencils

"not necessarily for offroad people"... he's like at the backyard of his home...

Guest's picture

I totally love the thought of this campaign, because it's so true. I mainly see wealthy houswifes driving with off-road cars to the supermarket... By the way, the first one is the weakest, the second one the best.

Guest's picture

LOVE this campaign! talks directly to my outdoorsy side - well done guys

LeeHarvey's picture
3045 pencils

Very funny campaign! WELL EXECUTED TOO!

Guest's picture


Guest's picture


luispiter's picture
2756 pencils


I find great ideas ... congratulations .. very good concept

ORISHAS76's picture
344 pencils

si bastante buena!!!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Much-trodden territory, in terms of advertising concept. Not anything remotely novel or original, (XYZ. For non-XYZ people.) but still gets the job done pretty well. Just like a good ol' regular slice of pepperoni pizza. Nothing fancy, nothing new...

Crisp One's picture
Crisp One
2007 pencils

fo sho

bompa's picture
318 pencils

I agree with Jet Propulsion Lab but I still like it. Nice campaign

Abhisek Roy's picture
Abhisek Roy
16 pencils

Nice thought and execution. Thumbs Up!

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