Volkswagen: Pizza

An offroad car, not necessarily for offroad people.

Advertising Agency: DDB Berlin, Germany
Copywriters: Ricardo Wolff, Frederico Aramis
Art Directors: Gabriel Mattar, Izabella Cabral
Creative Director: Dennis May
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Chief Creative Office: Amir Kassaei
Photographer: Sven Schrader

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15 comments

Guest's picture
Guest

so a vespa can make it as well to places the "offroad" car can go eh?!? ;)
otherwise nice campaign.

Guest's picture
Guest

I thought the same thing,

Guest's picture
Guest

That's a good point you brought up...does VW have bike?

elgrecones's picture
elgrecones
323 pencils

"not necessarily for offroad people"... he's like at the backyard of his home...

Guest's picture
Guest

I totally love the thought of this campaign, because it's so true. I mainly see wealthy houswifes driving with off-road cars to the supermarket... By the way, the first one is the weakest, the second one the best.

Guest's picture
Guest

LOVE this campaign! talks directly to my outdoorsy side - well done guys

LeeHarvey's picture
LeeHarvey
3045 pencils

Very funny campaign! WELL EXECUTED TOO!

Guest's picture
Guest

Goooood.

Guest's picture
Guest

CANNES

luispiter's picture
luispiter
2756 pencils

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http://mimundoenotromundo.blogspot.com/

I find great ideas ... congratulations .. very good concept

ORISHAS76's picture
ORISHAS76
344 pencils

si bastante buena!!!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Much-trodden territory, in terms of advertising concept. Not anything remotely novel or original, (XYZ. For non-XYZ people.) but still gets the job done pretty well. Just like a good ol' regular slice of pepperoni pizza. Nothing fancy, nothing new...

Crisp One's picture
Crisp One
2007 pencils

fo sho

bompa's picture
bompa
318 pencils

I agree with Jet Propulsion Lab but I still like it. Nice campaign

Abhisek Roy's picture
Abhisek Roy
16 pencils

Nice thought and execution. Thumbs Up!

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