Volkswagen Phaeton: Man in Park

Volkswagen Phaeton: Man in Park
Average: 5 (28 votes)

Arrive in better shape.
The Phaeton with adaptive air suspension.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Timm Weber, Christoph Stricker, Christoph Breitbach
Copywriter: Christoph Breitbach
Art Directors: Jasmin Remmers, Barbara Dirscherl, Yvonne Reinsch
Illustrators: Silke Bachmann / Die Illustratoren Corinna Hein
Account Supervisors: Reinhard Patzschke, Peter Stroeh, Jasmin Schwarzinger, Katja Fredriksen
Advertisers's Supervisor: Luca De Meo, Giovanni Perosino, Achim Glogowski

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17 comments

endoplazmik retikulum's picture
5 pencils
endoplazmik ret...Monday, December 5, 2011 - 17:18

Is it similar or am i wrong?
http://adsoftheworld.com/media/print/dogan_courier_delivers_like_you_send

Hadrons's picture
5644 pencils
HadronsTuesday, December 6, 2011 - 07:11

yup

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

beingofageoldgrace's picture
329 pencils
beingofageoldgraceMonday, December 5, 2011 - 17:18

reverse bisley: http://adsoftheworld.com/media/print/bisley_metro

dsklan's picture
1913 pencils
dsklanFriday, December 9, 2011 - 07:20

and this one was 100% stolen from swiss artist Ursus Wehrli...
http://blog.musikexpress.de/wp-content/uploads/2011/10/Ursus-Wehrli.jpg

vote4pedro's picture
4641 pencils
vote4pedroMonday, December 5, 2011 - 17:21

if you're going to steal an idea, you probably shouldn't post it on ads of the world. the one place everyone will know it's a rip off.

andylefty's picture
4428 pencils
andyleftyMonday, December 5, 2011 - 18:40

Whilst the art direction is a direct copy, this ad actually makes sense.

atb2005's picture
13639 pencils
atb2005Monday, December 5, 2011 - 19:30

This makes 0 sense, and is the most pretentious artistic hogwash I've seen in a long time.

A rip off too.

morse's picture
11495 pencils
morseMonday, December 5, 2011 - 23:19

Cool idea and art. I don't why some don't like it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

miko1aj's picture
3068 pencils
miko1ajTuesday, December 6, 2011 - 06:30

because it makes no sense. It's about changing of something special into something typical.

http://www.mixcloud.com/miko1aj/

MicheleVirgilio's picture
2631 pencils
MicheleVirgilioTuesday, December 6, 2011 - 03:40

Interesting campaign

http://www.mandarinoadv.com

bate_palmas's picture
1495 pencils
bate_palmasTuesday, December 6, 2011 - 04:39

These don't feel very strong. Arresting visual though, so three stars for that.

Hadrons's picture
5644 pencils
HadronsTuesday, December 6, 2011 - 07:12

Agree with miko

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
15790 pencils
kleenexTuesday, December 6, 2011 - 12:34

I love the concept.

Billoughsby's picture
5103 pencils
BilloughsbyTuesday, December 6, 2011 - 19:11

"It's about changing of something special into something typical."

Bingo. Maybe that's the joke, in their mind. Sad, though.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Lazarus's picture
1392 pencils
LazarusWednesday, December 7, 2011 - 10:37

Guys, this is Ads Of The World. Not Intergrity Of Ads.

scarfinati's picture
820 pencils
scarfinatiThursday, December 8, 2011 - 16:24

its not a big campaign idea. its simple trick that works in a small square box on paper. Try to turn this idea into a video or a billboard or tweet. It falls flat. Any auto company can say arrive in better shape. How is it specific to what VW does or offers?

its creative masturbation really

fotdot's picture
663 pencils
fotdotFriday, December 9, 2011 - 11:43

Before and after. Not refreshing.