Volkswagen Phaeton: Man in Park

Arrive in better shape.
The Phaeton with adaptive air suspension.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Timm Weber, Christoph Stricker, Christoph Breitbach
Copywriter: Christoph Breitbach
Art Directors: Jasmin Remmers, Barbara Dirscherl, Yvonne Reinsch
Illustrators: Silke Bachmann / Die Illustratoren Corinna Hein
Account Supervisors: Reinhard Patzschke, Peter Stroeh, Jasmin Schwarzinger, Katja Fredriksen
Advertisers's Supervisor: Luca De Meo, Giovanni Perosino, Achim Glogowski

17 comments

Hadrons's picture
Hadrons
5743 pencils

yup

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

dsklan's picture
dsklan
1927 pencils

and this one was 100% stolen from swiss artist Ursus Wehrli...
http://blog.musikexpress.de/wp-content/uploads/2011/10/Ursus-Wehrli.jpg

vote4pedro's picture
vote4pedro
4601 pencils

if you're going to steal an idea, you probably shouldn't post it on ads of the world. the one place everyone will know it's a rip off.

andylefty's picture
andylefty
4539 pencils

Whilst the art direction is a direct copy, this ad actually makes sense.

atb2005's picture
atb2005
13567 pencils

This makes 0 sense, and is the most pretentious artistic hogwash I've seen in a long time.

A rip off too.

morse's picture
morse
16265 pencils

Cool idea and art. I don't why some don't like it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

miko1aj's picture
miko1aj
3098 pencils

because it makes no sense. It's about changing of something special into something typical.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Interesting campaign

bate_palmas's picture
bate_palmas
1479 pencils

These don't feel very strong. Arresting visual though, so three stars for that.

Hadrons's picture
Hadrons
5743 pencils

Agree with miko

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
30898 pencils

I love the concept.

Billoughsby's picture
Billoughsby
5091 pencils

"It's about changing of something special into something typical."

Bingo. Maybe that's the joke, in their mind. Sad, though.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Lazarus's picture
Lazarus
1538 pencils

Guys, this is Ads Of The World. Not Intergrity Of Ads.

scarfinati's picture
scarfinati
836 pencils

its not a big campaign idea. its simple trick that works in a small square box on paper. Try to turn this idea into a video or a billboard or tweet. It falls flat. Any auto company can say arrive in better shape. How is it specific to what VW does or offers?

its creative masturbation really

fotdot's picture
fotdot
673 pencils

Before and after. Not refreshing.

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