Volkswagen Phaeton: Battlefield

The Volkswagen Phaeton. Handcrafted Luxury.

Advertising Agency: DDB Mudra Group, Mumbai, India
Chief Creative Officer: Bobby Pawar
National Creative Director: Rajeev Raja
Art Director: Prasad Jindam
Copywriter: Prasad Jindam
Illustrator: Nishikant Palande
Photographer: Sandeep Barge
Published: March 2010

Related videos by Shutterstock

9 comments

gon_enelcamino's picture
gon_enelcamino
837 pencils

it could be for any product

Guest's picture
Guest

Uh not for cars that aren't a) hand-crafted or b) luxury cars.

These are great. Not necessarily as "smart" as VW ads tend to be but still engaging and above average.

Dzsoi's picture
Dzsoi
5114 pencils

He meant: could be for any product category. And he is right.

jnaimo's picture
jnaimo
100 pencils

I don't see the VW logo incorporated in the illustration. Was the ad successful demographically? I luv the illustration - well executed. Not sure from this part of the world if it shouts "handcrafted luxury".

Guest's picture
Guest

I think the idea is cool but the 3 executions are the same... you can say handcrafted with something other than a carpet no?

Guest's picture
Guest

i love the campaign..Brilliant one for the indian masses. Remember seeing this in the newspapers...VW must be congratulated for giving their ads the Indian touch.and not like any other BMW or Merc ads that just show the car in different angles with verbose copy below them... this was wot made me notice the Phaeton....Naaaicceeee

prathamzsapte's picture
prathamzsapte
6 pencils

Best of the lot!!!

Guest's picture
Guest

what i dont understand is what has the art director contributed in this campaign? shudnt the illustrator be given credit as an art director aswell? very lame effort from art direction point of view. Didnt take the illustrations ahead, atleast could have used 3 different types of papers rather than same parchment effect ones.

manumartin5's picture
manumartin5
1202 pencils

i loved the illustration and the ethnic beauty it has. It surely does speak lot about Volkswagen being everywhere. I loved it.

Log in or register to post comments