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Percent

Agency: 
Published/Aired: 
January 2011
Description: 
Advertising Agency: DDB, Brussels, Belgium
Creative Director: Peter Aerts
Copywriter: Régine Smetz
Art Director: Jeroen De Jong
Account team: Miguel Aguza, Quentin Maryns
Media: Dailies

Comments (20)

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Highest Rated

arrison's picture
arrison
Activity Score 5

I think that's ingenious and catchy, I love the idea! Yes, maybe forcing shapes is old but in this case they do fit the context and the graphics, it's all perfect.

manumartin5's picture
manumartin5
Activity Score 1196

this is interesting to see polo in innovative way. Nice idea greatly presented.
Percentage idea is good for market study.

manumartin5's picture
manumartin5
Activity Score 1196

Strategically planned also.

shahidali's picture
shahidali
Activity Score 4069

'minus 15% tax reduction' is actually tax increase!

shahid

Martijn's picture
Martijn
Activity Score 1888

So what?
Great work!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Clever approach to the simple retail side of autos.

ERROR404's picture
ERROR404
Activity Score 770

well i read "poo"...

Johnny on the spot's picture
Johnny on the spot
Activity Score 52
pitted prunes's picture
pitted prunes
Activity Score 216

i thought it was something to do with price reduction on the car. but anyway, Great job on the simple visual tweak!

Sdb's picture
Sdb
Activity Score 1362

Very nice!

battlefield's picture
battlefield
Activity Score 49

I see a Pcock

Glut's picture
Glut
Activity Score 3937

Nice

luispiter's picture
luispiter
Activity Score 2756

jajaja good observation

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Okay, but so what?

imagineit's picture
imagineit
Activity Score 550

awesomeness!!

Happy Housewife's picture
Happy Housewife
Activity Score 45

Brilliant!

Stay hungry. Stay foolish.

writersblog's picture
writersblog
Activity Score 553

Clever, you can only do it once.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Mild movement along the asemic continuum.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

ElBusca's picture
ElBusca
Activity Score 4

Forcing shapes is OLD.

MidasTouch's picture
MidasTouch
Activity Score 1024

I love it.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

arrison's picture
arrison
Activity Score 5

I think that's ingenious and catchy, I love the idea! Yes, maybe forcing shapes is old but in this case they do fit the context and the graphics, it's all perfect.

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