Pee in the pants, Tattoo

Agency Network: 
November 2009

Print advertisment created by BIG, China for Volkswagen, within the category: Automotive.

It will go fast

Advertising Agency: BIG Advertising, Beijing, China
Creative Director: Jun Zhang
Art Director: Tao Meng
Copywriter: Yang Yu
Illustrators: Zhigang Li, Xiaoming Cheng

Comments (18)

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tirthomitro's picture
Activity Score 2758

GROSS from VW...
unbelievably ugly and bereft of any idea!
this is the first time i have been so disappointed by a VW ad.

they showed me a picture & i laughed
dignity has never been photographed

Nidal Almohtadi's picture
Nidal Almohtadi
Activity Score 19


satrianee's picture
Activity Score 3748

we would keep getting on cliches if we don't change the way of thinking and accustomed behavior. Bodily fluids are not disgusting. They are real. And this is the image of a real expression.

Disturbing? Yes!!!... And disturbance is the most effective way of attraction.

Favete's picture
Activity Score 365

Showing this image is a cliches too. I've seen this kind of "ideas" before. The only thing, and why do i agree with the guys, is i've never thought VW would use it.

lucdesaulniers's picture
Activity Score 1145

What do you smoke?

Ad_Man's picture
Activity Score 826

Yes, i agree this is a cliche.
O, wait you were talking about something else.
I was talking about the ad. It is an 80's cliche.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Wordnerd's picture
Activity Score 6692

crap. idea is not bad, but there are more elegant ways to show 'tough guys in fear' than pissed pants

Guest's picture

Peeing in pants comes due to gross fear and uncertainity. In this case, peeing in my pants means am not sure of the car's safety capability and also unsure of the braking system, shock absorbers, steering transmission, among others.

All these would give me a reason to run for my dear life and avoid this VW as much as I can.

Very poor concept. Dull!

firebug's picture
Activity Score 1113


chinaski's picture
Activity Score 951

good. the tone of the message is also cool, daring and harsh.

silvi's picture
Activity Score 4172

This message means car is not safe at all. Wrong wrong concept, boys.

tantcx's picture
Activity Score 16

This concept is a negative reflection for the brand. It is quite disturbing, perhaps this is for the people who like this fetish.

xishanzi's picture
Activity Score 34

very bad

Guest's picture

maybe a copy like "The new GTI Collection" would be smartest

JobstVonHeintze's picture
Activity Score 65

I also don't believe those ad's has actually been used or approved by Volkswagen. From my own working experience with them in Germany presenting such crap would lead to beeing immediately thrown out of the meeting. Nevertheless, the old Pirelli claim comes to mind as an alternative: "Power is nothing without control"....

theanc's picture
Activity Score 2783

Is this serious?

Guest's picture

I can't believe a client approved this, especially in China where 'face' is so important. So I am calling 'shenanigans'! Or scam.

second_creator's picture
Activity Score 754