The Passat. On request with integrated 230-V power outlet.
Agency: Grabarz & Partner, Hamburg, Germany
Creative Directors: Ralf Nolting, Patricia Pätzold, Ralf Heuel
Art director: Christoph Stricker
Copywriters: Ralf Heuel, Reinhard Patzschke
Photographer: Jan Steinhilber
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29 Comments
COOL!!!
Yes, I absolutely agree on this one!
so jealous
beautiful!!!!
sorry, i left my brain ay home today, but will sumone pls help me out here. don't understand this ad!!!
lets have a toast to creativity.
Ever wondered why 'Gorilla' won a 'Lion'(at Cannes)?
Definitely loads better than the previous three ads on this topic. This finally tells a story. It has a thread and makes sense unlike the guitar execution from a couple of weeks ago
http://www.reinhardkrug.de/
tiny_wordz:
I believe the add is showing you can now plug things into your car, things like toasters, that is why there is toast popping out of the roof.
Love this ad. It's beautiful. And I loved the guitar one as well. They turned it up to 11.
the tag and logo are very cramped down there...they may have looked better on the top...
www.ashlandic.com
Nice - Good idea!
'the tag and logo are very cramped down there...they may have looked better on the top...'
Probably yes...but I think they wanted to keep the typo white, and that wouldn't work well on the blue sky. It does look awkward tho
Makes you wanna see the rest of the car :)
www.TheAdMad.blogspot.com
The Ad Mad
lovely ad!
i don't think that the line wouldn't work on blue, i mean slightly turning down the brightness of the sky would fix that.
i think the line on the top would probably ruin the composition by optically limiting this ad in height. there has to be space to suggest that the toasts are "flying"
if you dont understand this ad, you scare me.
Fan-f**kin-tastic!
Fail Harder.
one of the best car ads I've seen in a couple of month
ED
Luv this one!
http://quodavid.blogspot.com/
heloo.
new hear.
very cool. like that.
my name in israel is adbaker, and this is my blog.http://www.tapuz.co.il/blog/userBlog.asp?FolderName=criminalprint.
in last 20 day all people in israel no about your place and that because i link to your blog. sory for my english.
love your site.
bye.
http://www.tapuz.co.il/blog/userBlog.asp?FolderName=criminalprint
Let me ride this one. There's another agency blog you might like to visit - http://ragecreative.blogspot.com.
and that, why?
http://www.tapuz.co.il/blog/userBlog.asp?FolderName=criminalprint
full with joy :), neither this ad, and my heart :P
http://jennywhx.blogspot.com jwhx:Visionary
This ones's great!!! So much better, than the three previous ads they posted here!
thx ellechimeo. then itz a nice ad! (not superb though)
A funny ad, but why should anyone make a toast in his car?
its a busy world out there these days...people shave in the car...put on their make-up in the car....eat breakfast in the car...and i suppose now they can make thweir breakfast in the car too...not exactly the safest plan in the world.
www.ashlandic.com
claus thaler, r u in creative industry?????..... i m sure u r not. pls stop your stupid comments.
stop your stupid comments? who do you think you are?
www.ashlandic.com
Dear Mister Cool, I was just kidding.
nice!
thought all volkswagen ads had a template - a fantabulous visual and a white strip at the bottom in which appears the logo and copy.
Simplicity is bliss!!! and this is what bliss is all about! pat your backs creatives! no cause i say so...generally ya!! ;-)