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Volkswagen Passat: Lightbulbs
Credits: Creative Director:Francis Ooi/ Alvin Wong Twei, Art Director:Agnes Lee/ Sharon Yar, Writer:Lin Yi Jun
Comments
Nice light bulbs & Art Direction. But isn't it a tad too predictable and an overused
cliche visual?
It's the execution. Take a second grade idea. Add spit and polish. And you usually have a winner.
Winner? Not really. But I would give it a passing mark of "5".
I would agree with first comment to stay away from light bulbs. If you want to use a cliche like light bulbs, you better use it in a more unusual or unexpected way.
While not award-winning, it does what it's supposed to do as a car ad.
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